Manager Channel Development - Rural

• Job Title: Channel Development Manager - Rural
• Company Name: Britannia Industries Ltd
• Location: Bangalore
• Reporting to: National Sales Development Head
• : The ideal candidate will be responsible for strategizing and implementing Rural
• Distribution agendas Pan India and drive Rural Key result Areas(KRAs).We are looking for a proactive
• and results-oriented FMCG Rural Channel Development Manager to drive the expansion and
• optimization of distribution channels in rural markets.

Responsibilities

• Identify and prioritize target rural markets and segments for channel development.
• Develop and implement channel development strategies and action plans to expand market
• coverage and penetration in rural areas.
• Identify the opportunities to expand distributors, wholesalers, and retailers in rural markets.
• Monitor and analyse channel performance, market trends, and competitor activities in rural
• markets.
• Work closely with sales, marketing, and regional teams to ensure effective coordination and
• execution of channel development initiatives.
• Implement Channel led programs to enhance product visibility and availability in rural stores
• and outlets.
• Provide regular reports and updates on channel development activities, market conditions,
• and competitor insights to senior management.
• Address rural market inquiries, issues, and concerns from the sales team in a timely and
• satisfactory manner.

Requirements

• Bachelors degree in Business Administration or Marketing
• Proven experience in channel development, preferably in the FMCG industry and rural
• markets.
• Strong understanding of rural market dynamics, distribution channels, and consumer
• behaviour.
• Excellent Analytical, Cross functional and sales development skills
• Ability to work independently and as part of a team in a fast-paced environment.
• Proficiency in Microsoft Office suite and CRM software.