Senior Area Sales Executive

EducationalQualification: Graduate/Post Graduate Desired Competencies: Market Execution,Business Development, Channel Partner Management, Selling and Negotiation.

KeyResponsibilities: Ensure Achievement Of Secondary Sales Targets

• SettingObjectives For AW
• BreakingObjectives For AWSM (Beat-Wise)
• EnsureCommunication Of Objectives To AW
• PeriodicTracking Of Objectives

AW Management

• Align,Support & Motivate AW To Meet Business Objectives
• EnsureAdequate Infrastructure & Systems
• Actas a Commercial Interface Between AW & BIL

Coach, Manage &Evaluate AWSM Performance

• CoachAWSM On BIL Best Practices & WOW
• TrainAWSM On Sales Call Process
• EvaluateTheir Performance Periodically
• ProvideOn The Job Support / Guidance For Addressing Territory Specific Issues

Ensure AdequateService Level In Market & Build Business In Existing & New Outlets

• EnsureAdequate Servicing At Dealer Points
• MaintainRelations With Existing Dealers
• IncreaseThe Depth And Width Per Dealer
• ProspectNew Outlets
• PerformActivations As Per Decided By ASM

Execute VisibilityImplementation & Merchandizing

• EnsureAdherence To Plan-O-Gram
• EnsureExecution Of Primary & Secondary Merchandizing
• EnsureExecution Of Visibility Implementation

Implement Launch OfNew Consumer Promos / Trade Schemes & New Products

• OperationalizeNew Product Through Communication & Sampling
• EffectivelyCommunicate Schemes To AWSM To Ensure Right Sell-In At The Dealer Point
• Track& Review Performance Of New Products / Schemes

Market Intelligence

• Collect& Report Required Market Information On Competitor Activities LikePromotions (Trade & Consumer), Service Day, Off-Take, Prices, New Launches,Visibility etc

Maintain Records& Systems

• PJPData
• MISReporting
• EnsureHub Of UDAAN

Represent BritanniaFor Consumer Complaints

• VisitConsumer to Address & Sort Quality Complaints.
• InformQuality About Status Of Complaint