Bupa Group - Talent Branding Specialist/Recruitment Marketing Specialist

About BUPA
Bupa is a leading international healthcare company, established in 1947, with over 80,000 employees and 50 million customers globally. Known as Niva Bupa in India, our ambition is to reach 100 million customers by 2027 by delivering high-quality, affordable, and accessible healthcare worldwide.
Our Global Capability Centre (GCC) in Gurugram is a hub for innovation, technology, and service excellence. We focus on building digital health solutions using cutting-edge technologies like AI, machine learning, and cloud computing. With no shareholders, we reinvest profits to improve healthcare and help people live longer, healthier, happier lives.
Key Responsibilities:
- Develop and execute employer branding strategies to position Bupa as an employer of choice.
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Create and manage compelling content for LinkedIn, social media platforms, and promotional videos that highlight Bupa's culture, values, and employee experience.
- Lead senior to mid-level hiring across multiple business functions, ensuring a seamless and positive candidate experience.
- Analyze branding performance metrics and recruitment trends to continuously optimize outreach and engagement strategies.
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Collaborate with internal stakeholders to align branding initiatives with organizational goals.
Required Skills & Experience:
- Minimum 3+ years of experience in employer branding and talent acquisition.
- Proven expertise in employer branding, social media content creation, video campaigns, and LinkedIn page management.
- Strong track record in senior-level hiring and stakeholder management.
- Familiarity with branding analytics tools and recruitment platforms (e.g., Naukri, LinkedIn Recruiter).
- Excellent communication, storytelling, and project management skills.