B2B Partnerships Executive

Company Description Bubz Functional Beverages Private Limited is a new-age beverage company building Indias next generation of better-for-you sodas. Its flagship brand, Bubz, offers Real Soda. Unreal Benefits. with each 250ml slim can delivering 6g of prebiotic fiber for gut health, zero added sugar, no preservatives, and no artificial colors, and under 15 calories, naturally sweetened with monk fruit. The current range includes four flavors: Classic Cola, Lemon Lime, Citrus Orange, and Strawberry, designed for conscious consumers such as Gen Z, young professionals, and fitness enthusiasts. Bubz focuses on D2C, quick commerce, and modern trade channels, pairing functional benefits with aspirational, lifestyle-led packaging and positioning. The company aims to make functional beverages mainstream in India, without compromises or gimmicks, while keeping the soda experience fun and social.

Role Description This is a full-time, on-site B2B Partnerships Executive role based in Mumbai. The role involves identifying, prospecting, and closing strategic B2B partnerships across modern trade, corporates, hospitality, gyms, cafes, and other relevant channels. The executive will manage end-to-end partner relationships, including negotiation of commercial terms, contract execution, and ongoing account management to drive volume, visibility, and joint marketing initiatives. Daily responsibilities include pipeline management, market and competitor research, coordination with sales, marketing, and operations teams, and tracking performance metrics across accounts. The role also includes planning and executing activations, sampling programs, and co-branded campaigns with partners to strengthen Bubzs presence and support long-term growth.

Qualifications

• Experience in B2B sales, key account management, or partnerships within FMCG, beverages, or consumer brands, with strong negotiation and relationship-building skills.
• Ability to research markets, identify high-potential partners, build pipelines, and analyze performance data to inform commercial decisions.
• Skills in planning and executing joint marketing or trade activation campaigns, collaborating closely with marketing and operations teams.
• Strong communication, presentation, and stakeholder management skills, with the ability to represent the brand confidently in external meetings.
• Comfort working on-site in Mumbai, visiting partner locations, and managing field interactions as needed.
• Bachelors degree in Business, Marketing, or a related field; MBA or equivalent postgraduate qualification is an advantage.
• Prior experience in start-ups or high-growth environments, with a proactive, results-oriented, and collaborative working style.
• Interest in consumer health, functional beverages, and lifestyle brands, with alignment to Bubzs mission and values.