Social Media Marketing Specialist

Company Description Bubz Functional Beverages Private Limited is a new-age beverage company creating Indias next generation of better-for-you sodas that deliver health benefits without compromising on taste or lifestyle appeal. Its flagship brand, Bubz, offers Real Soda. Unreal Benefits. with each 250ml slim can containing 6g of prebiotic fiber for gut health, zero added sugar, no preservatives, and no artificial colors. Naturally sweetened with monk fruit and erythritol, Bubz sodas are low in calories and available in four flavors: Classic Cola, Lemon Lime, Citrus Orange, and Strawberry. Built for conscious consumers such as Gen Z, young professionals, and fitness enthusiasts, Bubz focuses on D2C, quick commerce, and modern trade channels while using premium packaging suited to active, on-the-go lifestyles. The companys mission is to make functional beverages mainstream in India by offering evolved sodas that feel cool, social, and aspirational.

Role Description This is a full-time, on-site Social Media Marketing Specialist role based in Mumbai. The specialist will manage and grow Bubzs presence across key social media platforms, including planning content calendars, creating engaging posts, and optimizing performance for brand awareness and community growth. Daily responsibilities include developing platform-specific strategies, collaborating with design and content teams to produce visually appealing and on-brand social media content, and monitoring trends and competitor activity. The role involves tracking analytics, preparing performance reports, and adjusting campaigns to improve reach, engagement, and conversions. The specialist will also interact with followers, respond to comments and messages, and support broader digital marketing initiatives and launch campaigns.

Qualifications

• Strong skills in Social Media Marketing and Digital Marketing, with experience running campaigns across major platforms.
• Proficiency in Social Media Content Creation, including writing captions, briefing creatives, and developing platform-specific content.
• Solid foundation in Marketing principles, especially for consumer brands, D2C, or FMCG sectors.
• Excellent Communication skills for engaging online communities and collaborating with internal teams.
• Ability to analyze social media metrics, generate insights, and optimize campaigns based on performance data.
• Familiarity with social media management and analytics tools (e.g., Meta Business Suite, Instagram Insights, LinkedIn, Google Analytics).
• Creative mindset with an understanding of Gen Z and young professional audiences, pop culture, and digital trends.
• Bachelors degree in Marketing, Communications, Media, or a related field; relevant certifications in digital or social media marketing are an advantage.