Social Media Strategist

Company Description Bubz Functional Beverages Private Limited is a new-age beverage company focused on building Indias next generation of better-for-you sodas. Its flagship brand, Bubz, offers Real Soda. Unreal Benefits. with prebiotic fiber for gut health, zero added sugar, no preservatives, and no artificial colors, in four flavors: Classic Cola, Lemon Lime, Citrus Orange, and Strawberry. Bubz is crafted for conscious consumers such as Gen Z, young professionals, and fitness enthusiasts who seek healthier choices without sacrificing taste or lifestyle appeal. The companys go-to-market strategy emphasizes D2C, quick commerce, and modern trade, supported by premium, on-the-go friendly slim cans. Bubz aims to make functional beverages mainstream in India by delivering drinks that feel cool, social, and aspirational, without compromises or gimmicks.

Role Description The Social Media Strategist is a full-time, on-site role based in Mumbai. This role is responsible for developing and executing data-driven social media strategies across platforms to build brand awareness, engage the community, and support growth objectives. Day-to-day tasks include planning content calendars, collaborating with design and content teams, managing posts and campaigns, monitoring performance metrics, and optimizing social media presence for reach and engagement. The Social Media Strategist will also identify trends, manage influencer and partner collaborations, and coordinate social media activities with broader marketing and public relations efforts. The role requires close collaboration with cross-functional teams to ensure messaging is consistent and aligned with brand positioning.

Qualifications

• Strong Social Media Marketing skills, including platform management, campaign execution, and audience engagement.
• Proficiency in Content Strategy, with the ability to plan and coordinate compelling, on-brand social content.
• Experience in Social Media Optimization (SMO), including performance tracking, analytics interpretation, and ongoing optimization.
• Excellent Communication and Public Relations skills to manage brand voice, community interactions, and external partnerships.
• Familiarity with digital marketing concepts, influencer marketing, and trends in Gen Z and youth culture.
• Ability to work on-site in Mumbai, collaborate with cross-functional teams, and manage multiple projects simultaneously.
• Bachelors degree in Marketing, Communications, Media, or a related field, or equivalent practical experience.
• Prior experience in consumer brands, FMCG, or beverage/startup environments is an advantage.