Copywriter

ABOUT BUTTER TOAST

Butter Toast is a creative agency that believes good design should be buttery smooth and perfectly toasted. Never dry, never boring. We help brands show up with personality, clarity, and visual punch across digital, social, and campaign worlds. From brand identities to scroll-stopping content, we mix strategy, culture, and craft to create work people actually want to look at.

ROLE DESCRIPTION

Were looking for an experienced Copywriter who can think creatively across industries and audiences. From sports and lifestyle to architecture, interiors, automotive, healthcare and consumer merchandise, you understand how to adapt your writing, develop original concepts and make every brand sound like itself.

• COMPENSATION & BENEFITS
• Compensation: Upto 4.2 LPA based on skills and experience
• 5-Day Work Week
• Generous Leave Policy (18 Days PL + 12 Days FL)
• Generous Discounts on Electronics & Equipment Purchases
• Office Snacking & Beverages on the house
• WHAT YOULL BE DOING (a.k.a. Your Daily Toast)

• Developing creative campaigns and social media concepts across multiple industries
• Writing engaging captions, hooks, carousels, reels and video scripts
• Adapting brand voices for Gen Z, millennials, industry professionals and everyday consumers
• Researching unfamiliar industries, competitors and audience behaviour
• Translating brand insights into relevant storytelling and communication
• Collaborating with designers and strategists to guide creative execution

• AI TOOLS WE USE
• ChatGPT / Claude - drafting, ideation, editing, and content scaling
• Jasper / Copy.ai - long-form and short-form content generation
• Grammarly / Hemingway - editing and tone refinement
• Surfer SEO / Semrush - SEO-optimised content structuring
• Perplexity - research, fact-checking, and trend discovery
• LOCATION
• This is an In Person, On-Site Role based out of Ahmedabad.