Brand Manager

Role & responsibilities

I.Brand Strategy Development:

Develop and implement comprehensive brand strategies to support our marketing and business objectives. This includes market research, competitive analysis, brand positioning, and setting brand standards.

II.Cross-Platform Brand Oversight:

Ensure consistent brand presentation across all channels, including physical locations, digital platforms, and social media. This encompasses the visual identity, tone of voice, and overall brand experience.

III.Social Media Management:

Oversee the brand's social media strategy, including content creation, platform selection, engagement tactics, and analytics. Ensure that social media initiatives are aligned with the overall brand and marketing strategies.

IV.Quality Control:

Monitor all brand touchpoints to ensure the quality and consistency of brand messaging. Implement regular reviews and updates to branding materials as needed.

V.Collaboration and Leadership:

Work closely with marketing, design, product development, and external agencies to ensure brand objectives are integrated into all initiatives. Lead cross-functional teams to deliver on brand projects.

VI.Analytics and Reporting:

Utilize analytics tools to track brand performance across various platforms. Generate reports on brand metrics to inform strategies and adjust tactics as necessary.

VII.Crisis Management:

Act swiftly to manage any brand reputation issues, leveraging PR and communication strategies to maintain brand integrity.

Qualifications:

• Bachelor's degree in Marketing, Business, or related field. A Master's degree is preferred.
• Proven experience in brand management, including both offline and online platforms.
• Strong understanding of social media management and digital marketing strategies.
• Excellent analytical skills and the ability to derive insights from data.
• Creative thinker with a strong sense of aesthetics and understanding of brand storytelling.
• Exceptional communication and leadership skills, with the ability to work collaboratively across departments.
• Detail-oriented with a strong focus on quality control.

Preferred candidate profile

• 3-5 years of experience in brand management, social media, digital marketing, or content strategy
• Prior experience in luxury retail, jewellery, fashion, beauty, or premium/lifestyle brands preferred
• Strong understanding of Instagram, Google, LinkedIn, YouTube, Twitter/X, Pinterest, and evolving digital platforms, with the agility to adapt to emerging tools, trends, and channels over time
• Working knowledge of tools such as Canva, Meta Business Suite, Google Business Profile, scheduling/publishing tools, and other content or marketing platforms
• Excellent aesthetic sense and understanding of luxury communication
• Strong project management and coordination skills
• Ability to manage multiple campaigns and timelines simultaneously
• Strong communication and presentation skills
• Highly proactive, organised, and detail-oriented
• Comfortable working across both strategic planning and hands-on execution as the scope of the role evolves with the brands growth