Public Relations Manager

Role Overview

C Krishniah Chetty Group of Jewellers is seeking a PR & Influencer Manager to lead public relations initiatives and influencer collaborations for the brand.

This role will be responsible for strengthening the brands presence across media platforms, building relationships with journalists and influencers, and ensuring consistent brand storytelling across communication channels.

The ideal candidate should have strong PR experience, excellent written and spoken English skills, and the ability to craft compelling narratives that align with a luxury brands positioning.

• Key Responsibilities
• Public Relations
• Develop and execute PR strategies to enhance brand visibility across print, digital, and lifestyle media
• Build and maintain strong relationships with journalists, editors, and media houses
• Coordinate media features, interviews, and editorial placements
• Draft press releases, media notes, and brand communication materials
• Track and report media coverage and PR performance
• Influencer Marketing
• Identify and onboard influencers aligned with the brands positioning
• Manage influencer outreach, collaborations, and partnerships
• Coordinate influencer campaigns and content delivery
• Ensure brand representation is consistent with CKCs luxury positioning
• Brand Communication
• Support marketing campaigns with PR amplification
• Assist in developing brand narratives for collections, launches, and campaigns
• Work closely with the marketing and creative teams to ensure consistent messaging
• Events & Media Engagement
• Coordinate media presence at brand launches, events, and activations
• Manage press invitations and media guest lists
• Facilitate influencer and media participation in brand experiences
• Candidate Requirements
• 35 years of experience in Public Relations or brand communications
• Strong written and spoken English communication skills
• Experience managing media relations and influencer collaborations
• Strong storytelling and copywriting abilities
• Ability to manage multiple campaigns and stakeholders
• Preferred Experience
• Candidates with experience in luxury, fashion, lifestyle, jewellery, or premium consumer brands will be preferred.
• Key Skills
• Public Relations Strategy
• Media Relations
• Influencer Marketing
• Brand Storytelling
• Content & Copywriting
• Campaign Coordination