Course5i - Global Product Marketing Manager

Global Product Marketing Manager

About the Role:

We are looking for a Global Product Marketing Manager to define product positioning, messaging, go-to-market strategy, and adoption across software and connected device experiences.

The role sits at the intersection of product, user experience, and marketing, with a focus on translating complex technology into clear user value and driving product awareness, engagement, and adoption.

The ideal candidate will work closely with Product, Design, Engineering, and other cross-functional teams to develop compelling product narratives, improve user journeys, strengthen competitive differentiation, and ensure consistent product communication across global markets and customer touchpoints.

Key Responsibilities:

• Product Positioning and Messaging: Define differentiated product positioning based on user needs, competitive insights, and market opportunities. Translate complex product capabilities into clear value propositions and practical use cases.
• Go-to-Market Strategy: Develop and execute go-to-market plans for product launches, new features, and releases, with a focus on user activation, engagement, retention, and adoption.
• Product Adoption and User Experience: Identify opportunities to improve onboarding, feature discovery, and key user interactions. Collaborate with product teams to address user friction and improve the overall experience.
• Cross-Device Product Marketing: Develop messaging that communicates the value of integrated software experiences across devices, including PCs, tablets, and mobile phones.
• Cross-Functional Collaboration: Partner with Product, UX, Design, Engineering, and Hardware teams to align product experiences with marketing messaging across in-product experiences, websites, app stores, and retail channels.
• User Insights and Market Research: Use customer feedback, behavioral data, and market insights to inform product positioning, messaging, and go-to-market decisions.
• Competitive Intelligence: Monitor competitor offerings, market trends, and category developments to identify differentiation opportunities and strengthen product positioning.
• Ecosystem Marketing: Ensure consistent product storytelling across digital, retail, sales, and in-product touchpoints, demonstrating how products solve real-world user needs.
• Performance Measurement: Track product adoption and engagement metrics to evaluate marketing effectiveness and identify opportunities for improvement.
• AI-Enabled Marketing: Use AI tools to support research, content development, workflow efficiency, and marketing experimentation.

Key Requirements:

• 6+ years of experience in product marketing, preferably in software, SaaS, or AI-driven products.
• Proven experience developing product positioning, messaging frameworks, and go-to-market strategies.
• Strong understanding of product-led growth, customer journeys, feature adoption, and user engagement.
• Experience collaborating with Product, Design, Engineering, and other cross-functional teams.
• Ability to simplify complex technology and communicate its value through clear, compelling messaging.
• Strong analytical skills with the ability to translate user insights and performance data into actionable strategies.
• Understanding of competitive analysis, market research, and product differentiation.
• Familiarity with AI-powered product experiences and AI tools used in marketing workflows.
• Ability to collaborate effectively with global teams across different markets and time zones.

Good to Have:

• Experience with cross-device ecosystems or productivity software.
• Familiarity with onboarding optimization, in-product growth, and lifecycle marketing.
• Experience marketing integrated software and hardware experiences.

What the Role Offers:

• Access to AI tools and learning resources.
• A hybrid work environment with flexibility across locations.
• Structured onboarding and opportunities for hands-on experimentation.
• Opportunities to develop expertise across product marketing, AI, and ecosystem strategy.