Cadila - General Manager - Marketing Strategies - Dermatology Business - Laviza Division - IIM/ISB

Job Purpose

The Marketing Strategy Head for the Laviza division will serve as the chief strategic architect for Cadila's Dermatology business. This is a high-impact, leadership role with complete P&L accountability for the division.

The incumbent will be responsible for defining the long-term growth vision, driving aggressive market share expansion, redefining the portfolio mix through high-margin/niche product introductions, and leading a large, multi-tiered team. The role requires an industry expert who can seamlessly align commercial strategies with corporate financial goals while building formidable equity for Cadila among the global dermatology fraternity.

Key Responsibilities

1. Visionary Strategy & Complete P&L Ownership

• Business Turnaround & Growth: Define the 3-to-5-year strategic roadmap for the Laviza division to maximize revenue, profitability, and market share in the Indian Derma landscape.
• P&L Management: Own the top-line and bottom-line delivery of the entire division. Strategically allocate the Advertising & Promotion (A&P) budget and optimize resource deployment for maximum ROI.
• Portfolio Transformation: Identify disruptive trends in trichology, aesthetics, and medical dermatology; drive the strategic acquisition, in-licensing, or in-house development of cutting-edge molecules and cosmeceuticals.

2. Macro-Marketing, KOL Advocacy & Brand Equity

• Enterprise Branding: Overhaul the brand positioning of Laviza to elevate it into a top-tier choice for dermatologists nationwide.
• Global & National KOL Cultivation: Personally build and nurture strategic relationships with elite Key Opinion Leaders (KOLs), medical association heads, and academic influencers in dermatology.
• Omni-Channel Ecosystems: Champion the integration of advanced digital health platforms, AI-driven patient engagement tools, and modern medico-marketing paradigms.

3. High-Level Sales Integration & Cross-Functional Governance

• Strategic Sales Alignment: Partner directly with Sales Heads (NSM/VPs) to design robust go-to-market (GTM) frameworks, incentive structures, and field-force effectiveness models.
• S&OP Governance: Lead the Sales & Operations Planning (S&OP) collaboration with Manufacturing (including plants like Ankleshwar/Samba), Supply Chain, and Quality Assurance to ensure seamless inventory forecasting and market pipelines.
• Regulatory & Medical Defense: Oversee clinical trials, medico-marketing compliance, and regulatory documentation for new product launches.

4. Executive Leadership & Talent Pipeline

• Mentorship & Culture: Inspire, lead, and develop a high-performing Product Management Team (PMT), including Group Product Managers (GPMs) and Brand Managers, preparing them for future leadership roles.
• Corporate Alignment: Represent the Laviza division in executive board meetings, presenting performance metrics, market dynamics, and future investment plans to the promoter family and executive council.

Candidate Profile (Qualifications & Experience)

Education:

• UG: B.Pharm / B.Sc (Life Sciences/Biotech preferred).
• PG: MBA / PGDM in Marketing from a premier management institute such as IIM or ISB with relevant experience working for a multinational company such as Merck, Abbott, Pfizer, or top Indian pharma companies such as Cipla, Glenmark, DRL, etc. This is mandatory as informed by Mr.Samar Ghosh & no compromise in this criteria.

Experience:

• Total Experience: 16 to 22 years of progressive experience in Pharmaceutical Brand Management and Business Strategy.
• Therapeutic Expertise: Minimum 8-10 years of deep, dedicated experience in the Dermatology/Aesthetics segment is non-negotiable.
• Leadership Footprint: Must currently be working at a GM, Sr. GM, or AVP level in a reputed pharmaceutical organization, managing a large division with a turnover of INR 100+ Crores.

Functional & Behavioral Competencies:

• Master-level expertise in analyzing market data (IQVIA/AWACS) to predict macroeconomic industry shifts.
• Exceptional executive presence, communication, and boardroom presentation skills.
• Proven track record of successfully launching blockbusters in the Derma or Cosmeceutical segment.
• Strong financial acumen (budgeting, margin analysis, and pricing strategies).

What Cadila Offers

• Executive Influence: A seat at the leadership table with the autonomy to shape the destiny of a core therapeutic division within a legacy Indian pharmaceutical giant.
• Premium Corporate Environment: Operates out of the world-class, integrated Corporate Campus at Bhat, Ahmedabad, designed to foster corporate wellness and high-end collaboration.
• Wealth & Career Growth: Highly competitive executive compensation package with performance-linked incentives and a clear runway toward business head/C-suite roles.