Field Sales Executive

Company Description Caimli, a brand of Sheain Goods Private Limited, is an emerging Indian consumer brand built on the belief that better choices start with better ingredients. The company focuses on naturally sourced, thoughtfully crafted food products for consumers who value quality, authenticity, purity, and simplicity. Caimli aims to connect Indias rich agricultural heritage with the evolving needs of modern consumers by blending traditional goodness with contemporary quality standards and modern branding. Beginning with carefully selected natural products, the brand seeks to grow into a trusted portfolio of everyday food choices for customers in India and global markets.

Role Description The Field Sales Executive role at Caimli is a full-time, on-site position based in Moradabad. In this role, the team member will visit retail outlets, distributors, and potential partners to promote Caimli products, secure new orders, and maintain strong relationships with existing accounts. The role includes executing sales plans, conducting product demonstrations, collecting market feedback, and ensuring effective merchandising and visibility at point-of-sale locations. The Field Sales Executive will also monitor stock levels, support promotional activities, prepare regular sales reports, and collaborate with internal teams to achieve territory sales targets.

Qualifications

• Strong field sales and business development skills, including prospecting, lead conversion, and account management.
• Proficiency in relationship building, negotiation, and customer service to maintain long-term partnerships.
• Ability to conduct market research, gather competitive intelligence, and provide actionable insights.
• Basic understanding of FMCG/consumer goods sales processes, including merchandising and in-store branding.
• Good communication and presentation skills in English and local languages, with clear and persuasive interaction.
• Comfort with using mobile apps and basic digital tools for reporting, route planning, and sales tracking.
• Self-motivated, target-oriented, and able to work independently in the field with a disciplined approach.
• Prior experience in FMCG or food product sales in the Moradabad region is an advantage.
• Minimum of a high school diploma; a bachelors degree in business, marketing, or a related field is preferred.
• Willingness to travel extensively within the assigned territory and work flexible hours as needed.
• Freshers are welcomed.