Senior Brand Manager - D2C/Wellness

Key responsibilities:

Brand strategy and identity:

• Own positioning, messaging, tone (fun and friendly, not clinical) and the brand guidelines.
• Build the launch narrative for Focus and Sleep first, then Calm and Energy.
• Draft all product claims with the formulation data; final approval sits with the Founder and our external regulatory consultant.

Team building:

• Hire, in sequence with the Founder, the Online Presence and Comms Manager, Offline Presence Manager, AI Content and Tech Manager and supporting roles.
• Set goals, reviews and ways of working for the brand team.

Agency management:

• Brief, manage and evaluate the performance marketing agency (Meta, Google) and the content and social media agency.
• Own the marketing budget outside platform ads, with monthly performance reviews for each agency.

Content, social and community:

• Own the content calendar across Instagram, YouTube, LinkedIn and the website.
• Run influencer, creator and sampling programmes for launch.

Offline and partnerships:

• Plan offline activations, events, PR and brand partnerships.

Working with peers:

• Align campaigns with the Revenue Manager so platform ads and brand campaigns tell one story.
• Share campaign calendars with Ops so supply is ready before demand arrives