Area Manager (Punjab And Chandigarh)

Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.

Headquartered in Milan, Italy, Campari Group owns 22 plants worldwide and has its own distribution network in 22 countries, and employs approximately 4,000 people.

Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.

Job Summary:

We are looking for a highly experienced and strategic Area Manager to drive business growth in Punjab, Chandigarh, and Himachal Pradesh. The ideal candidate will possess a deep understanding of the wholesale market, a proven track record in profitably building premium alcohol brands from scratch, and expertise in excise policies, credit models, and key market relationships. Strong leadership capabilities in grooming and developing high-performing sales teams are essential.

Key Responsibilities:

Market Strategy & Business Development:

• Develop and execute a regional sales strategy for Punjab, Chandigarh, and Himachal Pradesh to ensure sustainable business growth.
• Utilize brand trends and premiumization insights to drive market penetration and growth.
• Identify and capitalize on new business opportunities, including partnerships with key wholesalers and retailers.
• Play a pivotal role in launching and establishing new brands in the region, driving market entry strategies from the ground up.

Wholesale & Key Account Management:

• Maintain a robust network with key wholesalers, distributors, and retailers to ensure strong market presence.
• Leverage relationships with key accounts to drive sales, enhance brand visibility, and optimize distribution.
• Implement credit models and financial structures effectively in line with market operating norms.

Excise & Regulatory Compliance:

• Possess a deep understanding of excise policies, tax structures, and regulatory frameworks in Punjab, Chandigarh, and Himachal Pradesh.
• Ensure adherence to local and state compliance laws, working closely with regulatory bodies.
• Monitor pricing, licensing, and policy changes to align business strategies accordingly.

Brand Building & Profitability:

• Experience in launching and building brands from scratch, driving both top-line and bottom-line growth.
• Lead initiatives to build premium brands profitably, ensuring strong market positioning and consumer engagement.
• Collaborate with the marketing team to implement brand activation strategies in key outlets.
• Track consumer trends, competitor activities, and category growth drivers to refine brand positioning.

Team Leadership & Development:

• Groom, mentor, and develop a high-performing sales team, fostering a culture of excellence.
• Provide strategic direction, training, and motivation to ensure team alignment with business goals.
• Build a strong succession pipeline and create leadership opportunities within the team.

Financial & Credit Management:

• Monitor credit exposure, payment cycles, and risk management in wholesale trade.
• Work with internal teams to implement financial discipline in market operations.
• Optimize profitability and revenue generation through effective financial planning.

• Proven experience in the AlcoBev industry, with a track record of profitably building premium brands from the ground up.
• In-depth experience and working knowledge of the wholesale customers in Punjab, Chandigarh, and Himachal Pradesh is a must.
• Strong understanding of excise policies, pricing structures, and regulatory frameworks in these markets.
• Experience in managing credit models and financial structures in wholesale markets.
• Demonstrated leadership in grooming and developing high-performing teams.
• Excellent relationship-building skills with key wholesalers, retailers, and stakeholders.
• Strong analytical skills with the ability to interpret data and drive business decisions.
• Advanced proficiency in Excel and data analytics for reporting, forecasting, and planning.
• Process-driven mindset, ensuring structured execution and business predictability.

At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.

Note to applicants:

Your application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question.

Notice to third party agencies:

Please refrain from cold-calling or emailing our executive leadership team or the HR community directly. The Talent Acquisition department manages centralized recruiting operations globally, including the selection and management of external suppliers. Currently, our preferred supplier list is at full capacity. To ensure we have your information on file for future consideration, we kindly request that you complete the online form provided here.