Marketing Analyst

We need a high-energy Marketing Analyst to support marketing efforts, using LinkedIn as the primary channel to reach target companies and decision-makers, followed by email campaigns. The role covers audience research, prospect list building, LinkedIn-led spear marketing, and support for the outreach team across multiple campaigns. The analyst will also track performance, spot market trends, and recommend tools and improvements. The ideal candidate should be energetic, fast-moving, and dedicated, with a proactive, results-driven mindset. 

LinkedIn & Social Media Marketing (Core Focus) 

• Own and drive LinkedIn-led spear marketing: targeted outreach, account-based campaigns, and persona-specific messaging that start real conversations with decision-makers. 
• Use LinkedIn Sales Navigator, company pages, and content to build brand visibility and generate qualified leads. 
• Test and optimize LinkedIn messaging, connection strategies, and content formats, and track what converts. 

Market & Audience Research 

• Understand the SaaS industry well enough to identify target companies, ideal customer profiles, and buyer personas. 
• Spot market trends, competitor moves, and new opportunities, and turn them into clear, actionable recommendations. 

Campaign Support & Execution 

• Use lead-gen platforms such as Seamless.ai, Apollo.io, and Lusha to build accurate, high-quality prospect lists. 
• Run campaigns with tools like YAMM, HubSpot, and similar platforms. 

Technology & Continuous Improvement 

• Research and recommend new tools and platforms that improve data collection, analysis, and reporting.
• Stay current on emerging marketing and SaaS technologies, including AI-powered tools.

Qualifications

• The candidate must be energetic, fast-moving, dedicated, curious, and a strong communicator
• The candidate should have good writing skills, especially for LinkedIn outreach
• 1–2 years of experience in the SaaS industry
• Experience in managing campaigns across email, social media, and other platforms
• Familiarity with marketing automation platforms (HubSpot, YAMM, and other tools)
• Excellent organizational and project management abilities
• Willingness to learn new processes and adapt to fast-moving campaign needs
• Good research skills and must be a multitasking person