Head Of Digital Marketing

• *Head of Digital Marketing
• *
• * Build, plan, and implement the overall digital marketing strategy for domestic and international markets
• Develop a digital marketing roadmap and oversee all digital marketing channels, including website, blogs, app, email, chat, and social media
• Collaborate with team members (SEO, SEM, content writers, designers, marketers, developers (IT), sales, etc.) to deliver and market responsive and engaging web experiences

Manage and train the team Collaborate with Unit Marketing Managers, GMs, and Marketing Communications team to create integrated digital marketing plans for product launches, marketing campaigns, and website content and usability optimization

Ensure that all digital initiatives and activities have a measurable impact and are consistent with the overall marketing strategy through goal tracking, analytics, and reporting

Serve as a subject matter expert on best practices in each digital marketing channel, providing advice and ideas to Marketing Managers and Marketing Communications to ensure alignment with current best practices

* Stay updated on new technologies and keep the company at the forefront of developments in digital marketing Evaluate customer research, market conditions, and competitor data to form the strategic foundation for ongoing testing and optimization

• Measure ROI and KPIs
• * Prepare and manage the digital marketing budget
• SAAS product marketing experience