Regional Manager (2nd Line Manager)

Location: Kolkata | Ranchi | Guwahati

Reports To: Zonal Sales Manager / National Sales Manager

Team Size: Area Sales Managers (ASMs) + Medical Representatives (MRs)

Experience: 812 Years in Pharma Sales (Minimum 23 Years as ASM/First-Line Manager)

Role Overview

The Regional Manager will lead the sales and business operations for the assigned region, managing a team of ASMs and Medical Representatives . The role demands strong leadership, scientific selling capability, and proven experience in driving prescription growth, team productivity, and market expansion.

Key Responsibilities

• Regional Business Leadership
• Deliver regional sales targets across all brands and therapy segments
• Develop monthly, quarterly, and annual business plans for the region
• Ensure consistent prescription generation through effective doctor coverage
• Drive brand visibility, market share growth, and territory expansion
• Team Management (ASMs + MRs)
• Lead, coach, and motivate ASMs and Medical Representatives
• Conduct joint fieldwork, on-the-job coaching, and performance reviews
• Ensure adherence to call averages, coverage plans, and reporting discipline
• Identify capability gaps and implement structured training interventions
• Build a high-performance culture with strong accountability
• Market Development Execution Excellence
• Strengthen relationships with key doctors, hospitals, and trade partners
• Plan and execute CMEs, doctor engagement programs, and regional marketing initiatives
• Ensure product availability through effective stockist and distributor coordination
• Monitor competitor activities and provide actionable insights
• Compliance, Governance Reporting
• Ensure adherence to company SOPs, ethical promotion guidelines, and regulatory norms
• Maintain accurate MIS, sales reports, and market intelligence
• Drive CRM/Reporting tool usage across the team
• Ensure compliance in promotional activities and field operations

• A graduate in Science/Pharmacy preferred
• 10-15 years of pharma sales experience with strong exposure to regional markets
• Minimum 1-2 years as ASM/First-Line Manager; second-line experience preferred
• Strong leadership, communication, and analytical skills
• Ability to manage large territories and diverse teams
• High energy, discipline, and strong execution capability

• Negotiable Salary Incentives + Other benefits
• Fast-track career growth inthe company
• Opportunityfor exposure in a Leading Pharma Company witha strong brand portfolio.

Email: [HIDDEN TEXT]

WhatsApp: 8420021004

www.careerpointplacement.com

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