Deputy General Manager Marketing

Brand Communication and Product Marketing

• Develop marketing strategies that complement and optimize the broader business value chain.
• Support the development and execution of integrated marketing campaigns to enhance brand visibility and awareness.
• Oversee product marketing efforts, including positioning, go-to-market strategies, and lifecycle management.
• Work with the digital marketing team to optimize online presence and lead generation efforts.
• Identify process inefficiencies and recommend strategies to streamline cross-functional collaboration between marketing, sales, and service teams.
• Evaluate and enhance customer touchpoints to drive value across the customer journey

Strategic Planning and Execution

• Assist in developing, refining, and implementing the organizations marketing and business strategies to achieve growth and market leadership.
• Collaborate with the Head of Marketing to drive organizational initiatives impacting product, marketing, sales, service, and digital transformation.
• Lead special projects and cross-departmental initiatives as assigned to him.
• Work closely with other functions to refine product features and pricing strategies for maximum impact
• Align product strategies with market needs, ensuring value creation at every stage of the product value chain

Data-Driven Insights and Reporting

• Analyse market trends, consumer behaviour, and competitor activity to provide actionable insights.
• Prepare detailed business and performance reports for internal stakeholders, HQ and the leadership team

Stakeholder Collaboration

• Mentor and guide teams within the marketing function, ensuring alignment with organizational goals
• Partner with sales, service, IT, finance and other functions to align marketing initiatives with business objectives.
• Liaise with external agencies and vendors to ensure timely delivery of projects.

Presentation and Communication

• Prepare and deliver high-quality strategy presentations and reports for the leadership team.
• Represent the marketing and strategy function in internal and external forums, as required.