HORECA Sales Executive – Food Service

We are looking for an experienced HORECA Sales Executive with a strong background in food service sales in the UAE market. The candidate will be responsible for developing new business opportunities, managing existing customer relationships, and driving sales of food products to hotels, restaurants, cafés, and catering companies.

Candidates must have specific HORECA sales experience in the food service industry and an established network of UAE customers.

• Develop and manage business relationships with hotels, restaurants, cafés, and catering companies.

  
  

• Drive sales of food service products and achieve assigned sales targets.

  
  

• Identify and develop new HORECA business opportunities.

  
  

• Maintain strong relationships with existing customers and ensure customer satisfaction.

  
  

• Understand customer requirements and recommend suitable product solutions.

  
  

• Negotiate pricing, prepare quotations, and follow up on orders and payments.

  
  

• Monitor market trends, competitor activities, and product pricing.

  
  

• Coordinate with procurement, logistics, and operations teams to ensure timely deliveries.

  
  

• Achieve monthly sales and collection targets.

  
  

• Expand the customer base and increase business volumes within the UAE market.

  
  

• Proven experience in HORECA sales within the UAE market.

  
  

• Mandatory experience selling food service products.

  
  

• Experience in one or more of the following categories:

  
  

  • Frozen Foods

    
    

  • Dairy Products

    
    

  • Beverages

    
    

  • Dry Foods

    
    

  • Meat & Poultry

    
    

  • Seafood

    
    

  • FMCG / Food Products

    
    

• Strong existing network of HORECA customers.

  
  

• Experience dealing with hotels, restaurants, cafés, and catering companies.

  
  

• Excellent communication, negotiation, and relationship-building skills.

  
  

• Good knowledge of the UAE food service market.

  
  

• Valid UAE Driving Licence preferred.

  
  

• Target-oriented, self-motivated, and capable of developing new business.

  
  

• Bachelor's Degree or Diploma in Business Administration, Sales, Marketing, or a related field.

  
  

• Candidates must be currently based in the UAE.

  
  

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• AED 7,000 – 10,000 per month (upon experience)

  
  

• Other benefits as per company policy.