Manager - Sales & Marketing

Department Icon Digital Marketing/Marketing
Posted: 1 week ago
8-15 years
Chennai, Tamil Nadu, Shared Resources, SR Cluster 1, Southern (Hospital), India
Digital Marketing/Marketing
work from office
Full Time
Closes 2 Jan 2027

Posted: 1 week ago
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Job Description

Key Responsibilities
    • Strategic Planning: Formulate and execute yearly or phase-wise brand and marketing plans aligned with the hospital's commercial and clinical goals. [1, 2]
    • Doctor Referral & B2B Growth: Build and maintain strong relationships with local general practitioners, clinics, diagnostic centers, and corporate tie-ins to increase patient referrals. [1]
    • Digital & Print Marketing: Oversee content creation for the hospital website, social media channels, local listings, SEO, brochures, and print advertisements. [1, 2, 3]
    • Event & Camp Coordination: Plan and execute local health camps, wellness seminars, open houses, Continuing Medical Education (CME) programs, and community outreach events. [1]
    • Budget & Vendor Management: Create, monitor, and manage department budgets, advertising spend, and external agency or vendor relationships. [1]
    • Market Research & Analytics: Track campaign performance, analyze patient footfall trends, and monitor competitor positioning in the local healthcare market. [1]
    • Team Leadership: Supervise, mentor, and evaluate marketing executives, field staff, or digital coordinators. [1]

Qualifications & Requirements
    • Education: Bachelor’s or Master’s degree in Marketing, Business Administration, Hospital Administration (MHA), or a related field. [1, 2]
    • Experience: Typically 3 to 5+ years of proven experience in healthcare, hospital marketing, or pharmaceutical/medical device sales

Skills

SEOMarket ResearchVendor ManagementStrategic PlanningLeadership

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About Company

Apollo Hospitals Enterprise Limited is an Indian multinational healthcare group which operates a major network of hospitals, pharmacies, primary care and diagnostic clinics across Asia.

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