Posted: 2 weeks ago
2-5 years
Pune, Maharashtra, Apollo Hospitals, WR Cluster 1, Western (Hospital), India
Digital Marketing/Marketing
work from office
Full Time
Posted: 2 weeks ago
Job Description
About Company
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Job Description
Key Responsibilities
- Referral & Doctor Network Building: Connect with local general practitioners, nursing homes, polyclinics, and stand-alone doctors to encourage patient referrals.
- Corporate & TPA Tie-Ups: Establish and maintain relationships with local businesses, corporate offices, and Third-Party Administrator (TPA) insurance desks for employee health packages.
- Community Outreach & Events: Plan and organize health check-up camps, public awareness seminars, CME (Continuing Medical Education) workshops, and medical drives.
- Digital & Social Coordination: Collaborate with internal digital or content teams to align field campaigns with online Google Business profiles, social media updates, and patient review management.
- Enquiry & Patient Flow Tracking: Monitor how patient inquiries come in (via phone, web, or WhatsApp) and ensure smooth coordination between promotional efforts and front-desk conversion.
- Reporting & ROI Analysis: Prepare weekly/monthly activity reports tracking campaign performance, lead generation, and referral conversion rates.
Skills
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About Company
Apollo Hospitals Enterprise Limited is an Indian multinational healthcare group which operates a major network of hospitals, pharmacies, primary care and diagnostic clinics across Asia.
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