Social Media Marketing Manager

Job Title: Social Media Marketer

Who Are We

Cartrabbit is a SaaS product development firm that fuels eCommerce brands running on Shopify. Were here to help these businesses scale, and we need a results-driven Social Media Marketer who understands how to bring products to market in a way that drives growth, not just chatter. If youve spent the last 2 to 4 years marketing Shopify apps, you know exactly what it takes to win the attention of online merchants, engage them, and convert them into loyal customers.

We dont do business-as-usual. We value outcomes over office hours, clarity over noise, and forward momentum over status quo. Inspired by the practical ethos of Jason Fried, were building a space where talented people have the freedom to craft winning strategies and the autonomy to push the envelopefast. Were looking for a marketer who cares about making a measurable impact, loves optimizing for growth, and thrives on translating social media channels into tangible, bottom-line results.

Responsibilities:

• Strategy & Execution: Develop social media plans tied directly to our growth goals. Create targeted campaigns that attract the right audience and turn them into loyal customers.
• Content Creation: Write crisp, engaging posts that reflect our brands voice. Focus on quality over quantity. Show customers why we matter to them.
• Community Engagement:
  
  Respond to questions, comments, and feedback. Encourage conversation and keep our audience engaged, interested, and eager to stick around.
• Paid Advertising: Drive growth with data-driven ad campaigns. Test different approaches, double down on winners, and scale results.
• Analytics & Optimization: Monitor KPIs, track conversions, and measure ROI. Adjust strategies based on hard data, not hunches.
• Continuous Learning: Stay current with platform updates, industry trends, and best practices. Propose fresh ideas, test new formats, and keep us ahead of the curve.

Who You Are:

• You have a proven track record of hitting targetswhether thats increased followings, leads generated, or conversions.
• You understand that social media isnt just about looking goodits about driving real business outcomes.
• Youve worked in ecommerce SaaS environments, know the Shopify ecosystem, and understand the needs of global markets.
• Youre analytical, creative, and comfortable making decisions based on data.

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  Youre at home collaborating with marketing, design, and product teams to achieve a common goal.
• You can work independently, focus on results, and iterate fast to keep improving.

Qualifications:

• 2-4 years of hands-on social media marketing experience in a growth-focused ecommerce or SaaS setting.
• Strong writing skills, with an eye for compelling narratives and clear calls to action.
• Experience running paid campaigns and using analytics tools to optimize performance.
• A Bachelors degree in Marketing, Communications, or a related field is preferred.

Why Cartrabbit

Join us if youre not just hunting for a job, but a place to leave your mark. Were after people who aim high, crush their targets, and then set their sights even higher. If youre ready to roll up your sleeves, get creative, and actually see the difference youre making, drop us a line. Lets see what we can build together.

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