Performance Marketing Specialist

Job description

Join the world of luxury real estate with Casa Vista Development, a premier Dubai-based developer redefining waterfront elegance and modern living.We're looking for a Performance Marketing Specialist who is data-driven, analytical, and highly skilled in digital acquisition, someone who can scale high-quality lead generation and deliver strong performance across all major digital platforms.

Reports to: Marketing Manager

Immediate joiners will be given priority

Applicants must have prior experience in real estate and development; other profiles will not be entertained.

Key Responsibilities

• Develop and execute performance-driven digital marketing campaigns across PPC, SEO, SEM, social media, email, and programmatic channels
• Manage ads on Meta, Google, TikTok, Snapchat, LinkedIn, YouTube, and other relevant platforms Create media plans with clear budgets, KPIs, and timelines for project launches
  
• Monitor campaign performance daily and optimise to improve CPL, CTR, lead quality, and ROI
• Build and manage automation workflows using Zapier, Make.com, or n8n Integrate campaigns with CRM systems such as Bitrix24 or Salesforce to ensure smooth lead flow
• Track lead data accuracy and ensure proper attribution for reporting Prepare weekly and monthly performance reports highlighting insights and opportunities
• Conduct competitor analysis and research new digital trends, tools, and technologies Work with creative, content, and video teams to develop high-impact digital assets
• Ensure tracking, pixels, UTM parameters, and event setups are correctly implemented across all campaigns Support performance strategies for events, expos, and offline-to-online initiatives

Skills & Expertise

• Strong understanding of digital channels including PPC, SEO, SEM, Social Media, and Email Marketing
• Hands-on experience with Meta Ads Manager and Google Ads Proficiency in Google Analytics, Tag Manager, Search Console, and Looker Studio

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  Familiarity with marketing automation tools ( Zapier, Make.com, n8n) Experience with CRM platforms such as Salesforce, Bitrix24, or HubSpot
• Strong analytical and optimisation skills with a data-driven mindset Ability to manage budgets and maximise campaign performance
• Excellent communication and reporting skills Knowledge of real estate or lead generation advertising an advantage

Experience

• 1- 3 years of experience in performance marketing or lead generation
• Proven track record of managing paid campaigns with measurable results
• Prior experience in real estate, property development, or high-ticket industries preferred
• Experience managing multi-channel media plans and digital budgets
• Understanding of UAE digital trends, market behaviour, and audience targeting.