Brand Marketing Manager

Brand Marketing Manager (Agency Background Preferred)

Experience: 36 Years

Location: Chennai

Company: Casagrand

About the Role

We are looking for a creative and strategic Brand Marketing Manager to manage brand identity, positioning, visual communication, and offline marketing initiatives. Candidates must have experience in an advertising, branding, or creative agency with strong exposure to print media and brand development.

Key Responsibilities

• Develop and maintain brand identity, positioning, and brand guidelines.
• Ensure consistent brand communication and visual identity across all platforms.
• Conceptualise and execute branding across print media, including brochures, hoardings, flyers, newspaper advertisements, and marketing collaterals.
• Plan and execute ATL, BTL, outdoor, and offline brand campaigns.
• Coordinate with creative, design, production teams, agencies, and vendors.
• Review creative outputs to ensure brand consistency and quality.
• Conduct market and competitor research to strengthen brand positioning and visibility.

Requirements

• 36 years of experience in an Advertising, Branding, Creative, or Integrated Marketing Agency is mandatory.
• Strong experience in brand identity, brand positioning, print media, and creative communication.
• Experience handling multiple brands and offline marketing campaigns.
• Excellent creative, communication, and stakeholder management skills.
• Bachelor's degree in Marketing, Mass Communication, Advertising, or a related field (MBA preferred).

Key Skills

• Brand Identity & Brand Strategy
• Brand Positioning & Management
• Print Media & Creative Communication
• ATL, BTL & Outdoor Branding
• Marketing Collaterals & Brand Guidelines
• Creative & Agency Management

Preferred Industry: Advertising Agencies / company, Branding Agencies, Creative Agencies, and Integrated Marketing Agencies

Send your CV to ananthakrishnan@casagrand.co.in