Performance Marketer

Company Description CTA India is a performance-driven marketing agency focused on unifying media, data, audience, and analytics to unlock business growth. The team delivers digital marketing solutions across performance marketing, web design and development, social media marketing, and influencer marketing. CTA India partners with brands to build, optimize, and scale online stores, especially Shopify-powered sites, and runs targeted campaigns to amplify reach and engagement. By combining strategic planning with creative execution, the agency consistently achieves high Return on Ad Spend (ROAS), including notable results such as 14x ROAS during Black Friday and 18x ROAS for key collection launches. Team members work in a dynamic environment that values real data, actionable insights, and measurable outcomes.

Role Description The Performance Marketer will manage and optimize digital advertising campaigns across platforms such as Meta, Google, and other paid channels to drive measurable growth for clients. This is a full-time, on-site role based in Jaipur, focused on planning, executing, and scaling performance marketing strategies that improve ROAS and customer acquisition. Day-to-day responsibilities include audience research, campaign setup, budget allocation, A/B testing of creatives and ad copies, and continuous optimization of targeting and bidding strategies. The role also involves collaborating with design and web development teams to ensure landing pages and Shopify stores are conversion-ready, tracking performance through analytics tools, and preparing clear reports and insights for clients. The Performance Marketer will contribute to campaign ideation, stay updated on platform best practices, and recommend new tactics to improve efficiency and results.

Qualifications

• Candidates should possess skills in performance marketing, media buying, and campaign optimization across major ad platforms (e.g., Meta Ads, Google Ads).
• Candidates should possess skills in analytics and measurement, including proficiency with tools such as Google Analytics, Meta Business Manager, and data-driven reporting.
• Candidates should possess skills in conversion-focused landing page and funnel optimization, with familiarity in working alongside web design and Shopify development teams.
• Candidates should possess skills in creative strategy, including ad copywriting, basic understanding of ad creatives, and A/B testing of messages and formats.
• Candidates should possess skills in digital marketing fundamentals, including audience segmentation, remarketing, campaign budgeting, and ROAS-focused planning.
• Relevant qualifications include a bachelors degree in marketing, business, communications, or a related field, or equivalent practical experience.
• Beneficial experience includes working in an agency environment, managing e-commerce or D2C brands, and handling high-scale campaigns during major sale periods.
• Additional strengths include strong analytical and problem-solving abilities, clear written and verbal communication, attention to detail, and the ability to work collaboratively on-site in Jaipur