Digital Marketing Executive

Role details

Kochi, Kerala | Full-time, office-based initially | Reports to Marketing / Business Head | 2+ years experience

• Plan and run campaigns - Translate business goals into campaign structure, audience, channel, budget, bidding, and measurement plans. Build, launch, and manage campaigns in Meta Ads Manager and Google Ads.
• Improve performance - Monitor spend and results, diagnose changes, and optimise audiences, keywords, placements, bids, copy, and creative. Scale campaigns when results are consistent and within agreed targets.
• Test and learn - Set clear hypotheses and run practical tests across creative, messaging, audiences, offers, and landing pages. Record outcomes and apply useful learnings.
• Measure what matters - Track agreed metrics such as qualified leads, CPL, CPA, conversion rate, and ROAS where applicable. Check tracking and lead data, flag discrepancies, and interpret platform reporting with attribution limits in mind.
• Connect campaigns to outcomes - Use sales or CRM feedback to understand lead quality and downstream results. Recommend changes based on business impact, not media metrics alone.
• Coordinate delivery - Brief designers, writers, and video editors; align ads with landing pages; and work with sales and technical teams to resolve campaign needs. Support social content planning when it contributes to campaign goals.
• Report clearly and responsibly - Provide timely reports that explain results, key changes, risks, and next actions. Keep campaign structures organised, control approved budgets, and follow platform policies and account procedures.

What you bring

• At least 2 years of hands-on performance marketing or paid advertising experience, including direct campaign management in Meta Ads Manager and Google Ads.
• Practical understanding of campaign setup, audience and keyword targeting, budget management, optimisation, and performance reporting.
• Comfort working with campaign data and spreadsheets; clear understanding of CPL, CPA, conversion rate, and ROAS where relevant.
• Working knowledge of conversion tracking and analytics. Experience with GA4, Google Tag Manager, Looker Studio, CRM systems, or landing-page testing is an advantage.
• Strong analytical judgement, attention to detail, ownership, communication, and ability to manage multiple priorities. A relevant bachelors degree is preferred; equivalent practical experience is valued.