Head - Marketing - FMCG

Roles & Responsibilities:
1. Developing and implementing market strategy:
a. Market Share Analysis on a half-yearly basis- Industry-wise, Region-wise, Product category wise.

b. Competition SWOT analysis of existing and new players, keeping track of their strategies and growth path.
2. Digital marketing, Social Media Management, Weekly newsletters, Catalysts Connect magazine etc.
3. Seminars, Booth management, technical paper presentations etc.
4. Relationship management with industry Bodies like STAI, SISSTA, ISMA, UPDA etc. and engineering companies.
5. Brand management and PR in alignment with company vision.
6. Coordination with Marketing teams of principal companies, managing joint campaigns digital and physical.
7. Market intelligence- Analysis of current and future Industry trends through various indicators like agriculture output, production data, Govt. policies etc. Keeping track of upcoming capacities and their progress and Event management.