Regional Sales Manager - FMCG - West

Description:
Position: Regional Sales Manager
Location: Mumbai
Region Covered: Maharashtra, Gujarat, Madhya Pradesh, Chhattisgarh, and Goa
About the Company
Our client is one of Indias fastest-growing and most respected home-grown spice brands, with a strong presence across traditional and modern trade channels. A debt-free, profitable organization with robust financial health and industry-leading ROCE, the company is now expanding into allied food categories to strengthen its consumer footprint.
Role Overview

The incumbent will lead business growth, distribution expansion, and market share enhancement across the Western region. The role demands a seasoned sales leader with a proven track record in FMCG general trade, strong distributor management skills, and the ability to build a high-performing regional team while driving professional processes within a promoter-led organization.
Key Responsibilities
- Drive sales growth, market share, and profitability for the West region across spices and new product categories.
- Develop and execute regional sales strategy aligned with overall business objectives.
- Expand distribution footprint across urban, semi-urban, and rural markets in the assigned states.
- Strengthen relationships with distributors, key retailers, and trade partners to ensure optimal market coverage and secondary sales.
- Lead, coach, and motivate the regional and area sales teams to achieve monthly and annual sales targets.
- Monitor key sales metrics, channel profitability, and ROI; take corrective actions to achieve business goals.
- Collaborate with marketing, supply chain, and finance teams to ensure seamless execution of trade programs and demand planning.
- Identify and onboard strategic channel partners to support business diversification into new categories.
- Drive market intelligence, competitor analysis, and pricing strategy inputs for the region.
- Instill a performance-driven, professional culture while balancing the agility of a promoter-led enterprise.
Candidate Profile

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Get Hired

- Education: Graduate / MBA preferred.
- Experience: 20 - 25 years of FMCG sales experience with at least 5 years leading regional P&L for General Trade.
- Industry Preference: Spices, food, condiments, packaged foods, or allied FMCG categories.
- Proven experience in distributor management, retail activation, and team leadership across multi-state operations.
- Strong business acumen with a data-driven and execution-focused approach.
- Ability to work closely with promoters and senior leadership while bringing process orientation and strategic discipline.
- Excellent communication, negotiation, and team-building skills.
- Age: 45 - 50 years preferred.
What We Offer
- Opportunity to lead a high-impact region for a trusted Indian FMCG brand.
- Entrepreneurial, growth-focused environment with professional autonomy.
- Attractive compensation and performance-linked rewards.