Deputy General Manager Marketing

Job Title - Deputy General Manager Marketing

Location - Mumbai, Maharashtra

Key Responsibilities

1. Brand Strategy & Portfolio Leadership

• Lead brand positioning, architecture, and storytelling for Catering Collective, including luxury brands like Blue Sea Catering and Araya Bagh.
• Drive new brand creation: naming, identity, narrative, and GTM.
• Build in-house scalable food court brands for Lifeco across cuisines and price points.
• Define customer journeys and ensure cohesive luxury experiences across all touchpoints.
• Manage brand architecture for Lifecos multi-brand ecosystem (in-house & franchise).

2. Culinary, Product & Experience Integration

• Partner with culinary and operations teams to develop theme-led menu concepts.
• Convert culinary ideas into client-facing narratives, decks, and experiences.
• Drive chef collaborations and create scalable food-court formats inspired by these partnerships.
• Champion guest experience as a core brand pillar.

3. Content, Communications & Campaigns

• Lead integrated content strategy across owned, paid, and earned media.
• Develop campaign platforms, social media strategies, and influencer programs.
• Oversee creation of pitch decks, brand films, video content, invitations, and PR kits.
• Drive Lifeco footfall and repeat-consumption campaigns.

4. Digital & Performance Marketing

• Own digital lead generation for both Banquets & Catering and Lifeco (SEO, paid media, email, remarketing).
• Track ROI, conversion funnels, and campaign performance in partnership with digital teams.
• Identify martech requirements and drive adoption.

5. Sales Enablement & Business Impact

• Align closely with sales teams to ensure marketing drives revenue outcomes.
• Build high-impact sales assets: case studies, themed menus, decks, tasting experiences, digital toolkits.
• Manage marketing budgets, ROI, and reporting.

6. Networking & Consumer Insights

• Represent the brand at industry events, showcases, and partner collaborations.
• Build networks across hospitality, F&B, real estate, and lifestyle industries.
• Leverage firsthand insights for campaign and brand optimization.

7. Team & Agency Leadership

• Lead an 8-member in-house marketing team, including design.
• Manage creative, PR, and performance agencies.
• Foster a culture of creativity, accountability, and innovation.

Qualifications

• 1015 years of experience in luxury hospitality, premium F&B, lifestyle, or high-end consumer brand marketing.
• Proven success in launching/repositioning food-led or experience-led brands.
• Strong balance of brand vision, creative storytelling, and digital performance marketing.
• Experience managing small, high-impact teams and agency networks.
• Excellent aesthetic, narrative, and experiential sensibility.

Ideal Candidate Traits

• Culinary-Curious & Experience-Obsessed: Passion for food trends, guest journeys, and experiential design.
• Strategic Executor: Big-picture thinker with hands-on execution capability.
• Storyteller: Able to craft narratives that resonate with clients, chefs, and leadership.
• Data-Driven: Leads, conversions, and ROAS matter as much as brand equity.
• Collaborative Leader: Builds trust across teams and functions.

About Catering Collective

Catering Collective is Indias leading luxury catering and experiential F&B company, known for creating memorable, emotion-led dining experiences. Through our award-winning brands including Blue Sea Mumbai and Araya Bagh we design immersive menus, partner with celebrated chefs, and execute iconic events ranging from destination weddings to high-profile corporate galas.

Our philosophy blends culinary innovation, storytelling, and world-class hospitality, ensuring every event becomes a legacy. Alongside our luxury banquets and catering vertical, our corporate food services arm Lifeco delivers large-scale, tech-enabled dining solutions across corporate cafeterias, food courts, hospitals, and institutions pan-India.

Together, the two divisions create a rare ecosystem where luxury hospitality meets scalable institutional excellence.

Position: DGM / Head of Marketing

A strategic, creative, and modern marketing leader capable of building iconic brands while driving digital growth, B2B pipelines, and experiential storytelling.

Reporting to: Business Heads Banquets & Catering, and Lifeco