Deputy General Manager Marketing

Job Title - Deputy General Manager Marketing

Location - Mumbai, Maharashtra

About Catering Collective

Catering Collective, a part of K Hospitality, is one of Indias leading catering company specialising in luxury banquets, bespoke catering, destination celebrations, and corporate food services. With a vision to create unforgettable experiences through food, design, and personalized hospitality, Catering Collective operates a portfolio of premium brands and venues across India. Our businesses span luxury weddings, social celebrations, corporate events, institutional catering, workplace dining, food courts, and large-format hospitality experiences.

What We Do

At Catering Collective, we bring together culinary innovation, operational excellence, and storytelling-led hospitality to create experiences that go beyond food.

From intimate celebrations to large-scale luxury weddings and corporate events, our teams execute thousands of experiences annually, serving global brands, institutions, and modern Indian hosts who seek thoughtful and elevated hospitality.

Our Culture

• Our foundation is built on:
• Ownership | Transparency & Trust | People First
• We believe that when our teams are empowered and aligned, they deliver not just service, but experiences that leave a lasting impression.

Our Vision

To redefine modern Indian hospitality by combining innovation, design, and personalised experiences—while building a high-performance organization where people grow, lead, and create impact.

We are a people-first hospitality organization, where empowered teams, strong ownership, and a culture of trust come together to create exceptional experiences.

Our Portfolio

Blue Sea , Mumbai

An iconic luxury banquet venue on Mumbais Worli Sea Face, known for timeless celebrations and award-winning catering experiences.

Blue Sea Bespoke Catering

Luxury catering for weddings, social events, sports and destination celebrations across India and internationally.

Araya Bagh New Delhi

A luxury destination venue in New Delhi blending regal architecture with contemporary elegance and curated hospitality experiences.

The Palace Halls

Premium banquet venues in Mumbai designed for large format corporate celebrations and grand weddings.

LifeCo Services

Our corporate services and workplace dining division delivering institutional catering, food courts, and integrated food solutions for leading organisations, spread across Mumbai, NCR, Bengaluru, Hyderabad, Pune etc

About the Job

Key Responsibilities

1. Brand Strategy & Portfolio Leadership

• Lead brand positioning, architecture, and storytelling for Catering Collective, including luxury brands like Blue Sea Catering and Araya Bagh.
• Drive new brand creation: naming, identity, narrative, and GTM.
• Build in-house scalable food court brands for Lifeco across cuisines and price points.
• Define customer journeys and ensure cohesive luxury experiences across all touchpoints.
• Manage brand architecture for Lifecos multi-brand ecosystem (in-house & franchise).

2. Culinary, Product & Experience Integration

• Partner with culinary and operations teams to develop theme-led menu concepts.
• Convert culinary ideas into client-facing narratives, decks, and experiences.
• Drive chef collaborations and create scalable food-court formats inspired by these partnerships.
• Champion guest experience as a core brand pillar.

3. Content, Communications & Campaigns

• Lead integrated content strategy across owned, paid, and earned media.
• Develop campaign platforms, social media strategies, and influencer programs.
• Oversee creation of pitch decks, brand films, video content, invitations, and PR kits.
• Drive Lifeco footfall and repeat-consumption campaigns.

4. Digital & Performance Marketing

• Own digital lead generation for both Banquets & Catering and Lifeco (SEO, paid media, email, remarketing).
• Track ROI, conversion funnels, and campaign performance in partnership with digital teams.
• Identify martech requirements and drive adoption.

5. Sales Enablement & Business Impact

• Align closely with sales teams to ensure marketing drives revenue outcomes.
• Build high-impact sales assets: case studies, themed menus, decks, tasting experiences, digital toolkits.
• Manage marketing budgets, ROI, and reporting.

6. Networking & Consumer Insights

• Represent the brand at industry events, showcases, and partner collaborations.
• Build networks across hospitality, F&B, real estate, and lifestyle industries.
• Leverage firsthand insights for campaign and brand optimization.

7. Team & Agency Leadership

• Lead an 8-member in-house marketing team, including design.
• Manage creative, PR, and performance agencies.
• Foster a culture of creativity, accountability, and innovation.

Qualifications

• 10–15 years of experience in luxury hospitality, premium F&B, lifestyle, or high-end consumer brand marketing.
• Proven success in launching/repositioning food-led or experience-led brands.
• Strong balance of brand vision, creative storytelling, and digital performance marketing.
• Experience managing small, high-impact teams and agency networks.
• Excellent aesthetic, narrative, and experiential sensibility.

Ideal Candidate Traits

• Culinary-Curious & Experience-Obsessed: Passion for food trends, guest journeys, and experiential design.
• Strategic Executor: Big-picture thinker with hands-on execution capability.
• Storyteller: Able to craft narratives that resonate with clients, chefs, and leadership.
• Data-Driven: Leads, conversions, and ROAS matter as much as brand equity.
• Collaborative Leader: Builds trust across teams and functions.