CavinKare - Area Sales Manager - FMCG

Total Experience: 2 - 8 years

Job Purpose:

This position is the leader of a selling team. The leader is accountable for achieving the sales and profitability goals of the assigned regions. This role provides direction and leadership to the field staff while responsible for the customer satisfaction and market share within the regional geography.

Responsibilities:

• Develop a business plan and sales strategy for the urban and rural market that ensures alignment to company sales goals and profitability
• Initiate and coordinate development of action plans to penetrate new markets
• Assist in the development and implementation of marketing plans as needed
• Ensure business growth by driving primary and secondary targets in sales and distribution related plans and activities and guide frontliners to ensure target achievement for the assigned territory
• Focus on extraction to measure the business from the effected expansion and ensure the desired throughput from the Field Force
• Route to market should be tweaked by appointing financially sound and dedicated stockists across all levels
• Responsible for micro level planning and executing TLSD, bills cut parameters, Retail Brands distribution, New Product Distribution, New Outlet Expansion, Productivity, TLSD and overall ECO through data acquired through apps, and ensure stock rotation to keep stocks fresh
• Strategy formulation for increasing sales and visibility in distribution chain
• Provide timely, accurate, competitive pricing on all completed prospect applications submitted for pricing and approval, while striving to maintain maximum profit margin
• Responsible for cheque bouncing and coordinate with the commercial team to ensure collection of payments on time
• Handle customer complaints and resolve them within stipulated timeframe
• Control expenses to meet budget guidelines
• Develop requisite skills and guide poor performers
• Build a strong and robust attitude driven team at every level and identify challenges to drive bigger agendas in the market place with more confidence and conviction
• Adhere to all company policies, procedures and business ethics codes and ensure that they are communicated and implemented within the team
• Be a role model for the organization's beliefs, reinforce organizational values, ensure ethics are defined, understood and practiced, enable two-way communications, define roles, responsibilities and accountabilities, sustain reward and recognition systems, and encourage empowerment and teams

Recruitment Disclaimer & Candidate Advisory:

This job posting has been issued by CavinKare Pvt Ltd exclusively for recruitment purposes. The information contained herein is intended solely for prospective candidates applying for the advertised position and must not be reproduced, modified, or distributed without prior authorization.

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