Marketing Manager

Job Title: Marketing Manager

Location: Indore, MP

Role Overview:

The Marketing Manager will lead Ccubes overall marketing strategy with a strong focus on digital presence, brand positioning, demand generation, PR, events, and internal/external communication. This role requires a self-starter who can take ownership, work closely with the CEO Office, and build Ccubes marketing foundation from the ground up.

Key Responsibilities:

1. Strategic Marketing Leadership

• ·Build and execute a quarterly and annual marketing roadmap aligned with Ccubes business goals.
• ·Lead the brand-building strategy for India & US markets.
• ·Drive cross-functional alignment with Sales, HR, and Operations.
• ·Set up marketing processes, SOPs, and performance metrics from scratch.

2. Digital & Performance Marketing

• ·Oversee SEO, performance ads, social media, email marketing, and website optimization.
• ·Drive consistent improvements in reach, engagement, CTR, followers, and qualified inbound leads.
• ·Manage digital analytics and present insights monthly to leadership/CEO office.

3. Brand Positioning & Communication

• ·Establish a consistent brand voice across all platforms—LinkedIn, website, case studies, product pages, and presentations.
• ·Manage Ccubes PR, awards, external speaking opportunities, and media visibility.
• ·Strengthen employer branding in collaboration with HR.

4. Content Strategy & Production

• ·Build and lead the content calendar—industry insights, thought-leadership posts, product updates, case studies, success stories, and videos.
• ·Ensure high-quality creatives and messaging across all touchpoints.
• ·Work with designers, agencies, and internal teams for content execution.

·Experience in managing and optimizing leadership/personal branding profiles on platforms like LinkedIn, with a strong understanding of executive positioning, audience engagement, and thought leadership content strategies.

·Strong awareness of social media trends, viral/trending content formats, and AI/content marketing tools, with the ability to create timely, high-performing content aligned with brand and leadership objectives.

5. Lead Generation & Campaigns

• ·Launch and manage integrated campaigns for services, solutions, and product verticals.
• ·Improve lead quality and reduce cost per lead through data-driven optimization.
• ·Align closely with the sales team for pipeline conversion and nurturing.

6. Event, Community & Client Marketing

• ·Plan and execute webinars, client engagement events, internal events, and industry participation.
• ·Manage photography, videography, post-event PR & social media coverage.
• ·Support tech events or showcases that position Ccube as an innovation-driven company.

7. Analytics, Reporting & ROI

• ·Track weekly and monthly KPIs: engagement rate, reach, follower growth, website traffic, CPL, MQLs, and campaign outcomes.
• ·Create actionable dashboards for leadership.
• ·Ensure marketing spend delivers measurable ROI.

Qualifications & Experience:

• · 4+ years of hands-on marketing experience, preferably in IT/Tech, SaaS, or digital agencies.
• ·Strong understanding of B2B and service-based marketing.
• ·Proven ability to scale digital channels and manage end-to-end campaigns.
• ·Experience handling agencies, design teams, and PR.
• ·Strong communication, creative thinking, and leadership skills.

Key Skills Needed:

• ·Digital marketing (SEO, SEM, paid ads)
•  Email marketing (Proficiency in tools like Instantly and Apollo is a must have.) 
• ·Social media expertise (LinkedIn focus)
• ·Brand & communication strategy
• ·Content creation & storytelling
• ·Campaign planning & execution
• ·Performance analytics
• ·Team management & vendor handling
• ·Stakeholder alignment and project ownership

What Success Looks Like in the First 90 Days

• ·20–25% increase in LinkedIn engagement and consistent posting calendar
• ·Strengthened brand presence with high quality content and creatives 
• ·Website optimization started with improved landing pages
• ·Monthly dashboard for KPIs implemented
• ·Clear plan for PR, events, and campaigns for the next quarter
• ·Smooth collaboration established with Sales, HR, CEO Office