Performance Marketing Specialist - D2C Wellness Brand

We seek a Performance Marketing Specialist for a D2C brand (women's wellness) in Gurugram.

Job Responsibilities:

• Plan, create, and execute paid campaigns across Google Search, Display, YouTube, Facebook, and Instagram.
• Conduct keyword research, ad copy creation, and A/B testing to optimize campaign performance.
• Manage campaign budgets, monitor ROI, and track KPIs to ensure optimal performance.
• Analyze data and prepare performance reports with actionable insights.
• Collaborate with design and content teams to ensure high-quality ad creatives.
• Stay up to date with the latest digital marketing trends, tools, and best practices.
• Optimize landing pages and conversion funnels to improve campaign results.
• Work on retargeting, audience segmentation, and lead nurturing strategies.

Job Qualifications:

• 2-7 years of proven experience managing Google Ads and Meta Ads campaigns, preferably with D2C or consumer brands (Fashion/Lifestyle/Apparel).
• Strong understanding of CPC, CPA, CTR, Conversion Rate Optimization, and ROI metrics.
• Certification in Google Ads / Meta Blueprint (preferred).
• Excellent analytical skills and proficiency in tools like Google Analytics, Tag Manager, and Ads Manager.
• Good communication and coordination skills.