General Manager Marketing

The role is to plan , initiate, coordinate and execute marketing strategies, , enhance customer experience, and brand building for sustained growth.

Developing, executing, and governing marketing communications concepts & programs for engaging various stakeholders as per business strategy. Working closely with sales and other cross functions for ensuring content alignment and business alignment

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Responsibilities

• Responsible for implementing, measuring, and improving communications plans for sales initiatives to achieve business objectives.
• Developing 360-degree integrated marketing communication for internal & external communication to build brand equity.
• Developing and implementing new age/ Innovative/ modern technology / tools for marketing across media.
• Resource management/ vendor / service providers to work across delivery touchpoints and monitoring the same.
• Developing and implementing Print, Out of Home, online campaigns, audio visuals, events & activations & other communication media / experiential marketing programs.
• Defining key targets and quality metrics for Marketing communication initiatives and evaluating results upon completion of activities.
• Generating content for Sales Processes and delivery of sales pitches, conducting mystery audits and enhancement from time to time.

Qualification

Post Graduate in Marketing from a premier institution