Social Media Marketing Executive

At CentraLogic, youll join a dynamic team of professionals dedicated to providing solutions

using appropriate technologies. CentraLogic is a young and dynamic organization specializing in

emerging technologies while supporting existing systems. CentraLogic is committed to ethical

practices, transparency, and a collaborative environment that promotes growth, learning, and

innovation.

Roles and Responsibilities

• Develop and maintain monthly content calendars aligned with campaigns, events, and leadership posts.
• Conduct competitor and trend research to guide content direction.
• Plan and write captions, hashtags, and CTAs that reflect CentraLogics brand tone.
• Aligning all content with company priorities and campaign timelines.
• Collaborate with the design and video teams to develop high-impact creatives, reels, and short videos.
• Schedule and publish content through Zoho Social, Buffer, or Meta Business Suite.
• Ensure brand consistency across visuals, tone, and copy across all platforms.
• Engage with employees, clients, and industry leaders to strengthen the CentraLogic network.
  
• Monitor brand mentions and relevant discussions to identify opportunities for engagement.
• Promote employee advocacy by encouraging internal teams to share corporate updates.
• Monitor weekly and monthly analytics, including reach, engagement rate, impressions, and follower growth.
• Identify top-performing content and replicate success patterns in future calendars.

Candidate Profile

• 13 years of proven experience managing social media for B2B or technology brands.
• Strong understanding of social media algorithms, engagement strategies, and brand building.
• Excellent written and verbal communication skills with a creative mindset.
• Familiarity with global posting practices, including time zone-based scheduling.
• Analytical thinker capable of translating data insights into practical strategy.
• Collaborative team player with the ability to work across departments and manage multiple campaigns simultaneously.
• Knowledge of AI, automation, or SaaS-based marketing content is an added advantage.

Required Qualifications

• Bachelors degree in marketing, Mass Media, Communications, or a related field.
• 13 years of hands-on experience in Social Media Marketing or Digital Marketing (preferably B2B or tech industry).
• Strong understanding of social media algorithms, audience behavior, and platform-specific best practices.
• Proficiency in social media tools such as Zoho Social, Buffer, Meta Business Suite, Canva, and LinkedIn Analytics.
• Ability to analyze performance metrics using GA4, Looker Studio, or similar tools.
• Excellent communication, copywriting, and storytelling skills.
• Strong eye for design, brand alignment, and visual consistency.
• Ability to manage multiple platforms and meet strict posting timelines. • Experience coordinating with design, content, and marketing teams.
• Ability to work independently with a proactive, creative, and detail-oriented mindset. • Basic understanding of communication guidelines and responsible handling of brandsensitive content.

Work Environment

• This is a work-from-office position in Hinjewadi, Pune.

• You will be required to work as per the working hours of the respective geographies.

• Regular virtual meetings and collaboration with team members and clients.