Marketing Specialist

• Title: Marketing Specalist
• Location: Bangalore
• Shift: General

JOB DESCRIPTION

The Sr. Consultant based in Bangalore, India, is responsible for supporting the Banking & Financial Services Business Unit and aligning with CGIs brand and the Business Units goals. This role will contribute to business growth, improve employee communications, and strengthen CGI's employer brand and market visibility of the business unit.

Supporting our APAC business functions, the Sr. Consultant plays a strategic role, partnering with various teams and planning and organizing time and resources to deliver impactful, relevant messages. This role contributes to translating business priorities into effective marketing and communications strategies and delivering high-quality, targeted content that supports both internal and external objectives.

KEY RESPONSIBILITIES

In this role, you will:

• Align with the Business Unit Leader and to support the Business Unit’s strategic communication priorities.
• Work with the Business Unit Leader and the extended team to develop content, script and slide decks for leadership meetings, business reviews, town halls, client interactions, internal forums and other key engagements, including talking points.
• Create leadership presentations and business decks that turn complex information, data and business inputs into structured narratives, with strong message hierarchy, logical flow and creative visual storytelling.
• Partner with business stakeholders to understand business priorities and translate them into clear, compelling content and communication materials for leadership, employee and external audiences.
• Work on a content strategy and execution plan for profile elevation of the BU leader and their extended team for platforms like LinkedIn and other digital platforms.
• Develop thought leadership and executive content, including blogs and articles, business updates and other strategic communications.
• Ensure presentations and communication materials are consistent with CGI’s brand guidelines and maintain high standards of visual and editorial quality.
• Collaborate with Marketing & Communications, brand, design and other teams as required to ensure communication deliverables are aligned with organizational standards.

Other responsibilities

• Ensure the quality of the CGI Brand and compliance with the department’s outputs
• Ensure messages are clear, concise, and use the CGI tone of voice
• Knowledge of CGI Brand guidelines and its periodic updates to ensure that the output requirements adhere to CGI’s template standards.

EDUCATION, SKILLS, TRAINING AND EXPERIENCE

• 4-7 years of experience working in Marketing and Communications disciplines, preferably in a BFSI organization or an IT or professional services company
• Background in branding, graphic, and layout design and creating business decks
• Professional maturity and executive presence – the ability to achieve and maintain excellent relationships with the executive team and other stakeholders
• Excellent English skills, both verbal and written
• Must have knowledge of integrated M&C planning, message development, marketing and sales collateral, research and article writing, and planning and executing communications campaigns
• Knowledge of AI applications that support copywriting, primarily ChatGPT and Copilot
• Basic knowledge of the design functions of Microsoft Word, PowerPoint, and Outlook
• Keen eye for detail and a strong sense of commitment to deadlines