CG-VAK - Performance Marketing Manager - D2C/eCommerce

Role Overview:

We are seeking a high-impact Performance Marketing Manager to lead our D2C and E-commerce growth initiatives in Bangalore. In this role, you will be responsible for architecting and executing end-to-end digital acquisition strategies that drive measurable business outcomes. You will work closely with cross-functional teams, including product, creative, and data analytics, to optimize conversion funnels and maximize return on ad spend. Your primary focus will be on scaling our digital footprint, ensuring that our marketing efforts directly translate into sustainable revenue growth and market penetration.

Key Responsibilities:

- Develop and execute comprehensive performance marketing strategies across paid search, social media, and programmatic channels to drive customer acquisition.

- Manage and optimize large-scale budgets across various platforms to ensure maximum ROI and efficient customer acquisition costs.

- Analyze complex datasets to derive actionable insights, enabling data-backed decisions for campaign optimization and audience targeting.

- Collaborate with the creative team to design high-converting ad assets and landing pages that resonate with the target demographic.

- Monitor and report on key performance indicators, providing stakeholders with transparent visibility into campaign performance and growth trajectories.

- Conduct rigorous A/B testing on ad copies, bidding strategies, and audience segments to continuously improve conversion rates.

Required Skillset:

- Proven ability to manage full-funnel performance marketing campaigns with a focus on D2C and E-commerce environments.

- Deep expertise in leveraging platforms such as Google Ads, Meta Ads, and other relevant ad-tech tools to drive growth.

- Strong analytical mindset with the ability to interpret marketing metrics and translate them into strategic business improvements.

- Exceptional communication skills, enabling you to articulate complex marketing strategies to internal stakeholders and leadership teams.

- Demonstrated capacity to work in a fast-paced, results-oriented environment, balancing multiple campaigns and priorities simultaneously.

- A degree in Marketing, Business Administration, or a related field, combined with 3-5 years of hands-on experience in digital growth roles.

- Ability to thrive in an on-site work environment in Bangalore, collaborating effectively with local and distributed teams.