CG-VAK - Performance Marketing Manager - D2C Supplements

Roles & Responsibilities:

• Own paid performance across Meta, Google, and other relevant channels, personally running and optimizing campaigns.
• Manage the D2C online sales channels and online business end-to-end, driving online revenue and growth.
• Plan, execute, and optimize against CPL, CPA, ROAS, and revenue targets.
• Manage budget allocation and pacing, scale what works, cut what doesn't.
• Run creative and audience testing to improve conversion efficiency.
• Own the full funnel beyond the ad, from landing page through conversion to repeat purchase, applying D2C playbooks for funnel design, retention, and repeat purchase.
• Oversee CRM and customer lifecycle management, driving acquisition, engagement, and retention.
• Build messaging around the supplements buyer journey: trust, ingredients, efficacy, and subscriptions.
• Own weekly and monthly reporting on spend, CPL, CPA, ROAS, and revenue impact.