Director Admission-(Mohali Campus)

JOB SUMMARY:

The Director of Admissions and Outreach will lead the Universitys student recruitment, admissions strategy, and external engagement initiatives. This role is responsible for overseeing the entire admissions cycle from inquiry to enrollment, strengthening partnerships, and enhancing the visibility of the institution through innovative outreach programs. The Director will collaborate with academic and administrative teams to ensure a seamless admissions process and a strong brand presence in the community.

Essential Duties and Responsibilities:

• Develop and implement comprehensive admissions and outreach strategies aligned with institutional goals.
• Monitor enrollment trends and adjust strategies to meet targets.
• Ensure compliance with institutional policies and regulatory requirements.
• Oversee the end-to-end admissions processacross offline, online, outreach, counseling, and branding functions—while building and sustaining strong relationships with schools, colleges, community organizations, and industry partners.
• Represent the institution at national and international education fairs.
• Provide strategic leadership, mentorship, and oversight to the Admissions, Outreach, Counseling, Training, Quality, Operations, and Digital teams.
• Foster a culture of collaboration, accountability, and continuous improvement.
• Analyse admissions data to identify trends and opportunities.
• Prepare regular reports for senior leadership on enrolment performance and outreach impact.
• Collaborate with marketing to develop campaigns, promotional materials, website content, and social media strategy.
• Lead digital marketing strategy to increase visibility, lead generation, and conversion through SEO, SEM, social media, email campaigns, and content marketing.
• Collaborate with marketing teams/agencies to plan and execute digital campaigns aligned with admissions goals, ensuring consistent messaging and strong ROI.
• Monitor and optimize digital funnel performance by analyzing key metrics (lead quality, CPL, engagement rate, conversion ratios) and implementing data-driven improvements to maximize enrollment outcomes.

Qualification & Skills:

• Master’s degree in Education, Business Administration, Marketing, or related field.
• 18+ years of progressive experience in admissions, student recruitment, or higher education outreach with minimum 10 years in leadership profile.
• Strong leadership and team management skills.
• Excellent communication, presentation, and interpersonal abilities.
• Proficiency in CRM systems, digital marketing tools, and data analytics.
• Ability to travel and represent the institution at external events.

Office

LOCATION-MOHALI CAMPUS, PUNJAB