Director - Branding & Digital Marketing

• Job Title- Director – Digital & Branding
• Department - Branding
• Location- Chandigarh University – Lucknow Campus

Job Summary

Chandigarh University is seeking an experienced and dynamic Director – Digital & Branding to lead the universitys digital marketing, brand strategy, and online reputation management for the Lucknow Campus. The incumbent will be responsible for driving brand visibility, student engagement, admissions lead generation, and the overall digital presence through innovative marketing strategies and integrated campaigns. This leadership role requires a strategic thinker with a proven track record in digital transformation, brand building, and team management.

Key Roles & Responsibilities

Digital Marketing Strategy

• Develop and execute comprehensive digital marketing strategies aligned with the universitys admissions and branding objectives.
• Lead performance marketing campaigns across Google Ads, Meta Ads, LinkedIn Ads, YouTube, and other digital platforms.
• Optimize marketing spend to maximize lead generation, conversions, and return on investment (ROI).
• Identify new digital marketing opportunities and emerging trends to strengthen the universitys competitive position.

Brand Management

• Drive the overall brand positioning and identity of Chandigarh University – Lucknow Campus.
• Ensure consistency of brand messaging, visual identity, and communication across all marketing channels.
• Develop branding initiatives to enhance awareness, credibility, and market presence.
• Collaborate with academic and administrative departments to strengthen institutional branding.

Social Media & Digital Engagement

• Develop and implement social media strategies to increase engagement, reach, and community building.
• Oversee content planning and execution across Facebook, Instagram, LinkedIn, YouTube, X, and emerging platforms.
• Promote student achievements, faculty accomplishments, campus events, and success stories through compelling storytelling.

Website & Digital Platform Management

• Oversee the university website, landing pages, and digital assets to enhance user experience and admissions conversions.
• Implement SEO and SEM strategies to improve search rankings and organic traffic.
• Ensure regular updates, optimization, and performance monitoring of all digital platforms.

Content & Creative Strategy

• Lead the development of impactful digital content, videos, blogs, campaigns, brochures, and marketing collateral.
• Work closely with creative teams, agencies, and internal stakeholders to deliver engaging campaigns.
• Maintain high-quality content standards aligned with the universitys brand guidelines.

Online Reputation Management (ORM)

• Monitor and manage the universitys online reputation across review platforms, social media, and digital channels.
• Address online feedback, reviews, and brand mentions to maintain a positive institutional image.
• Develop proactive reputation management strategies.

Influencer & Strategic Partnerships

• Build collaborations with influencers, digital creators, alumni, media partners, and industry experts.
• Drive influencer marketing initiatives to improve brand awareness and student outreach.

Analytics & Performance Reporting

• Monitor campaign performance using digital analytics tools.
• Analyze website traffic, engagement metrics, lead quality, and conversion performance.
• Present regular reports and actionable insights to senior leadership.

Team Leadership

• Lead, mentor, and develop high-performing Digital Marketing, Branding, Content, and Social Media teams.
• Coordinate with Admissions, IT, Creative, PR, and external agencies for seamless campaign execution.
• Manage budgets, vendor relationships, and marketing resources effectively.

Required Skills

• Digital Marketing Strategy
• Brand Management & Positioning
• Performance Marketing (Google Ads, Meta Ads, LinkedIn Ads)
• SEO & SEM
• Social Media Marketing
• Content Marketing & Brand Storytelling
• Online Reputation Management (ORM)
• Marketing Analytics (Google Analytics, Looker Studio, CRM)
• Lead Generation & Conversion Optimization
• Website Management (CMS)
• Campaign Planning & Execution
• Team Leadership & Stakeholder Management

Preferred Qualifications

• MBA/PGDM in Marketing, Digital Marketing, Branding, or related field.
• Certifications in Google Ads, Google Analytics, Meta Blueprint, HubSpot, or Digital Marketing are preferred.

Experience

• 18+ years of experience in Digital Marketing, Branding, and Marketing Leadership.
• Minimum 5-7 years in a leadership role managing large marketing teams.
• Experience in Higher Education, EdTech, Consumer Brands, Media, or Digital Agencies is highly preferred.

• Interested Candidates can share CV at 8699692878.
• Regards
• Riya Sharma
• Sr. Executive HR