Walk-in || Senior Marketing Executive-Admissions

JOB DESCRIPTION

## Sr Marketing Executive/Area Coordinator Admissions & Outreach

*Experience:* 4–6 Years

*Location:*Chandigarh | Mohali

### Role Overview

Responsible for driving student admissions, counselling, lead generation and outreach activities within the assigned territory, while building strong relationships with schools, colleges and local education stakeholders and achieving monthly admission targets.

### Key Responsibilities – Student Outreach & Admission Support

- Conduct regular school visits, student counselling sessions, and college visits within the assigned territory.

- Build and maintain strong relationships with principals, teachers, counsellors, and local education stakeholders.

- Organise seminars, career counselling sessions, workshops, and student engagement activities.

- Generate quality student leads through on-ground outreach, school visits, and local marketing initiatives.

- Follow up with prospective students and parents through calls, meetings, and counselling sessions to facilitate the admission process.

- Guide students regarding courses, eligibility criteria, career opportunities, fee structures, and admission procedures.

- Support prospective students throughout the admission journey, from initial enquiry to application and enrolment.

- Maintain regular communication with students and parents to address queries and ensure timely completion of admission formalities.

- Coordinate with admission counsellors to ensure effective lead allocation, follow-ups, and case progression.

- Conduct local marketing, BTL activities, and regional outreach campaigns to strengthen institutional visibility.

- Identify potential schools, educational institutions, and local partnership opportunities to expand outreach networks.

- Maintain daily activity reports, lead MIS, follow-up records, and admission progress updates.

- Monitor lead progression, identify gaps in follow-ups, and suggest improvements in the admission process.

- Track competitor activities, local market trends, and student preferences to strengthen outreach initiatives.

- Support campus visits, admission events, and outreach campaigns to enhance student engagement and enrolment.

- Ensure a positive student and parent experience through timely communication, personalised guidance, and consistent follow-up.

### Key Result Areas (KRAs)

- *Monthly Admissions:* Achievement of assigned monthly target.

- *Student Counselling:* Effective counselling and admission guidance.

- *Lead Generation & Conversion:* Quality leads and timely conversion.

- *Institutional Outreach:* Strong school/college relationships.

- *Field Activities:* Completion of planned visits, seminars and BTL activities.

- *MIS & Reporting:* Timely and accurate reporting.

- *Market Development:* Identification of new outreach and admission opportunities.

### Candidate Profile

- 4–6 years of experience in Education, Admissions, Counselling, Outreach, Sales or Field Marketing.

- Strong communication, counselling and interpersonal skills.

- Good knowledge of the local education market.

- Target-oriented with strong follow-up and conversion skills.

- Ability to build institutional relationships and work independently.

- Willingness to travel extensively within the assigned territory.