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Job Description
- Act as a key partner for Boutique Management and Sales Assistants on CRM, maintaining regular boutique presence and close contact to understand daily challenges and identify areas where additional guidance or support is needed.
- Capture feedback, client insights and emerging needs from boutiques and translate them into actionable recommendations for the regional Marketing team.
- Support boutiques in translating client insights into relevant clienteling and engagement actions, strengthening recruitment, retention and development at boutique level.
- Partner with Boutique and CRM teams on event client strategy, including client targeting, recruitment, invitation management, attendance and post-event follow-up.
- Coordinate and implement Retail Marketing initiatives and boutique animation plans, ensuring alignment with regional Marketing priorities and boutique business needs.
- Coordinate boutique events and client activations from planning through execution, ensuring a seamless and elevated client journey in line with CHANEL standards.
- Drive the implementation of hospitality guidelines and client treatment initiatives, ensuring consistency and excellence across boutique touchpoints.
- Coordinate the implementation of the client gifting strategy, including boutique needs, allocations, deployment, tracking and qualitative feedback.
- Monitor the performance of boutique marketing initiatives and client activations, consolidating key learnings and identifying opportunities for improvement.
- Collaborate closely with Retail, CRM, High-End, Visual Merchandising and other relevant teams to ensure consistent execution of the WFJ Client Experience strategy.
- Being close to the retail business and building strong relationships with boutique teams.
- Bringing CHANEL's client experience and hospitality standards to life across WFJ boutiques.
- Bringing Retail Marketing initiatives and boutique events to life with strong attention to execution and detail.
- Understanding client needs and translating insights into meaningful activations.
- Connecting office and retail teams to continuously elevate the WFJ client journey.
- Strong organizational and project management skills, with the ability to manage several initiatives simultaneously.
- Strong interpersonal skills and the ability to build trusted relationships with boutiques and cross-functional teams.
- A client-centric mindset and genuine sensitivity to luxury service, hospitality and client experience.
- Strong attention to detail and high standards of execution.
- An analytical mindset with the ability to understand client and business performance indicators.
- A proactive, agile and solution-oriented approach.
- A genuine passion for Watches, Fine Jewellery and the luxury industry.
- Bachelor's degree in Marketing, Business or a related field.
- Minimum 3 years of relevant experience in Retail Marketing, Client Experience, CRM, Events or Luxury Retail.
- Excellent written and verbal communication skills in English.
- Strong proficiency in Microsoft Office, particularly Excel and PowerPoint.
Skills
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