Performance Marketing Specialist

Company Description Cheryl Enterprises Pvt. Ltd. (Cheryl India) is a diversified business group built since 1990, operating across distribution, experience-led retail, and commercial real estate leasing. With a turnover of over 450 Cr in FY 2024–25, Cheryl is recognized as one of Keralas most trusted partners for leading Indian and global brands. The company has expanded from a single Jaquar dealership into a multi-state operation across Kerala, Karnataka, Gujarat, and Maharashtra, supported by extensive warehousing, in-house logistics, and scalable systems. Its key verticals include building materials and home solutions distribution, premium retail experience stores for appliances and modular kitchens, and strategic commercial properties leased to national and regional retail chains. Backed by 30+ years of industry insight and strong trade relationships, Cheryl is known for excellence, impact, and long-term value creation.

• Performance Marketing Specialist / Performance Marketer
• Experience: 2–4 years
• Salary: 5–7 LPA, based on experience
• About the Role We are expanding our retail and distribution network across India, including flagship stores, experience centres and dealer outlets. We are looking for a hands-on Performance Marketing Specialist to build and manage our digital advertising activities, improve brand visibility and generate customer enquiries. This will be our first dedicated marketing role, offering an opportunity to take ownership of campaigns and grow along with the organisation.
• Key Responsibilities
• Plan, launch and manage paid campaigns on Instagram, Facebook and Google.
• Generate customer enquiries through WhatsApp, lead forms, calls and other digital channels.
• Run location-specific advertising campaigns for stores, experience centres and dealers.
• Use AI tools, Canva and existing brand assets to develop basic advertising creatives and campaign variations.
• Coordinate with freelance designers or creative agencies for more advanced requirements.
• Work with the sales and dealer teams to track enquiries and conversions.
• Manage advertising budgets, monitor campaign performance and recommend improvements.
• Help develop the companys digital marketing capabilities as the business expands.
• Candidate Requirements - 2–4 years of hands-on experience in performance marketing.
• Practical experience managing campaigns through Meta Ads Manager and Google Ads.
• Demonstrated experience generating customer leads through paid advertising.
• Comfortable using AI-based creative tools and Canva for basic ad creation.
• Good understanding of targeting, advertising budgets and performance reporting.
• Ability to work independently and take responsibility for results.
• Experience with retail, consumer products, appliances or showroom-based businesses is an advantage.
• Preferred: Candidates from digital marketing agencies who have personally managed advertising campaigns for multiple clients. What We Offer An opportunity to establish a new marketing function, work closely with business leadership and grow into a larger marketing management role as the organisation expands.