Marketing Manager-Masala & Spices-B2B,B2C,D2C

• Position: Marketing Manager : Masala & Spices (B2B / B2C / D2C)
• Location: Davanagere, Karnataka
• Experience Required: 5 to 10 years
• Industry: FMCG / Food & Beverages / Spices & Masala Manufacturing
• Work Mode: Work from office

Note: Apply only if you are willing to relocate to Davanagere, Karnataka, and experience in D2C marketing (Direct) is mandatory.

About Us:

Chetan Foods is a growing manufacturer of premium masala and spice powders, committed to bringing authentic flavors to kitchens across India and beyond. We are in an exciting growth phase and looking for a dynamic marketing manager to lead our B2B, B2C, and D2C marketing initiatives, especially focusing on new product launches and brand building in domestic and international markets.

Key Responsibilities:

• Develop and execute marketing strategies for B2B, B2C, and D2C channels to increase brand awareness and market share.
• Plan and implement new product launch campaigns - from market research to go-to-market strategy.
• Collaborate with sales, production, and distribution teams to align marketing strategies with business goals.
• Coordinate with the sales team to implement regional campaigns and promotional offers.
• Drive in-store promotions, branding, and consumer engagement activities across retail outlets.
• Identify new market opportunities, partnerships, and distribution channels for both domestic and export markets.
• Manage brand positioning, packaging, and promotional activities for the product portfolio.
• Track and analyze marketing ROI, campaign performance, and consumer insights.
• Manage marketing budgets effectively and ensure cost optimization.
• Supervise external agencies, creative partners, and digital teams for campaign execution.
• Build and nurture relationships with retailers, distributors, and online platforms for product visibility and sales growth.

Required Skills & Qualifications:

• MBA/PGDM in Marketing or equivalent qualification.
• 510 years of experience in FMCG/Food & Beverages, preferably spices or related categories.
• Proven track record in B2B, B2C, and D2C marketing, especially in startup environments or new brand launches.
• Strong understanding of digital marketing tools and analytics.
• Excellent communication, negotiation, and team leadership skills.
• Creative thinker with strong business acumen and execution skills.

Preferred Experience:

• Experience in launching new food or FMCG brands from scratch.
• Familiarity with e-commerce platforms (Amazon, Flipkart, BigBasket, etc.).
• Experience in channel marketing and trade promotions.