Senior Manager, Individual Giving

DUTIES/RESPONSIBILITIES

Strategic leadership and fundraising initiatives

• Lead in drafting and executing strategies for quality acquisition, donor retention, and increasing lifetime value of individual donors across F2F, Telemarketing, Digital, and HNI channels.
• Deliver income targets for IFR ensuring efficiency and ROI.
• Develop a business case for in-house F2F fundraising.
• Track progress against KPIs, income targets, and alignment with the organisational strategy.
• Conceptualize innovative ideas for raising awareness for garnering support and resources from public at large.
• Ensure alignment of fundraising opportunities with the Country Strategic Plan and other relevant norms of ChildFund India.
• Ensure compliance with organizational policies and processes in selection of relevant agencies and supporters for various fundraising initiative.

Fundraising Channels

• Digital Fundraising: Drive online campaigns, and social media-led donor acquisition, leverage analytics dashboards for optimisation.
• High Net-Worth Individual (HNI) Fundraising: Build tailored donor journeys, personalised stewardship, and bespoke reporting for HNIs.
• Face-to-Face (F2F) Fundraising: Lead F2F operations, including recruitment, training, and monitoring; innovate engagement strategies to improve donor acquisition and retention.
• Telemarketing: Oversee telemarketing campaigns, donor conversion strategies, and integration with other IFR channels.

Donor servicing and reporting

• Support in designing and execution of relevant communication and branding strategies to support fund raising initiatives.
• Develop innovative strategies, plans and systems for improved donor experience and donor upgrade /recapture
• Responsible for high quality donor servicing and regular communications, such as mailers and newsletter, with individual supporters, corporates and institutions.
• Ensure timely completion and delivery of internal and external reporting requirements.

Skills Building & Capacity Development

• Update and deliver training plans for partner agency and internal staff to strengthen fundraising skills in F2F, HNI, and Digital.
• Build team capacity to handle donor queries and potential issues effectively.
• Ensure proper use of collaterals (pitch cards, welcome Kits, digital donation sites) to aid donor communication.

Monitoring & Problem Solving

• Set up systems to monitor KPIs such as:
• Weekly acquisition
• Attrition and retention
• Lead acquisition and management
• Digital conversion
• Cost-benefit analysis per channel
• Provide inputs to improve efficiency of donor acquisition through evidence-based approaches.
• Lead in resolving issues and addressing challenges across IFR channels.

Team Management

• Manage IFR team
• Orient/train and mentor teams for effective delivery of fundraising plan and targets.
• Responsible for periodic performance review of teams and recognize best performances.
• As a member of the CLT, participate and represent organisataion in various internal and external forums.
• Any other tasks that may be assigned by the Line Manager from time to time.