Soliton - Product Marketer

Product Marketer

Description:

About the job
Summary:
The Product Marketer will drive go-to-market strategy for Solitons protocol validation services, translating complex technical offerings into compelling market positioning.
Leveraging our specialized expertise in I2C, SPI, UART, MIPI, and CANwhich has enabled 26% annual growth with 100% customer satisfactionthe role will create impactful sales enablement assets, digital campaigns, and thought leadership content.
Close collaboration with product, engineering, and sales teams is key to influencing the roadmap and expanding Solitons presence across semiconductor markets.
Position Overview:
We are seeking a strategic and technically adept Product Marketer to lead go-to-market efforts for Solitons protocol validation services.
This role involves crafting compelling positioning for highly technical solutions, enabling sales teams with impactful content, and driving market expansion into emerging protocol standards.
Key Responsibilities:
Strategic Marketing Leadership:
- Developed and executed launch strategies for new protocol validation services, targeting semiconductor companies across automotive, mobile, IoT, and industrial segments.
- Conducted in-depth competitive analysis of validation service providers, protocol development trends, and emerging testing methodologies to guide product roadmap and differentiation strategy.
- Led voice-of-customer (VoC) initiatives to capture insights from semiconductor engineers and validation teams, identifying pain points, buying behavior, and key decision drivers.
- Created clear, impactful messaging and positioning, translating complex technical capabilities into tangible business value to drive market adoption and customer engagement.
Sales Enablement Excellence:
- Developed comprehensive sales enablement materials including technical presentations, battle cards, ROI calculators, and case studies to support value-based selling and customer engagement.
- Conducted training sessions for sales teams, partners, and distributors on protocol technologies, solution benefits, and competitive positioning, ensuring consistent market messaging.
- Provided technical marketing support during RFP responses and customer presentations, helping sales teams articulate product differentiation and business impact.
- Represented Soliton in customer meetings, webinars, and industry conferences, strengthening brand visibility and technical credibility in the semiconductor ecosystem.
Digital Marketing & Demand Generation:
- Develop thought leadership content such as whitepapers, protocol validation guides, and industry trend reports targeted at semiconductor engineering audiences.
- Design and execute digital campaigns across LinkedIn, Google Ads, and key industry publications to generate qualified leads and increase brand visibility.
- Plan and manage Solitons participation in major industry events (e.g., Embedded World, DAC, SEMICON) including booth planning, collateral, and speaking opportunities.
- Optimize product pages, landing pages, and lead-generation forms for technical audiences to maximize conversion and engagement.
Cross-Functional Collaboration:
- Influence the product roadmap by translating market insights and customer feedback into actionable product requirements.
- Partner with engineering teams to convert complex technical features into clear, value-driven messaging for external audiences.
- Collaborate with customer success teams to identify case study opportunities, highlight measurable outcomes, and support customer expansion initiatives.
Qualifications:
- Bachelors degree in Electronics, Computer Science, Marketing, or Business.
- 4 to 8 years of product marketing experience in B2B technology domains such as semiconductor tools, test equipment, or engineering services.
- Strong technical acumen with the ability to communicate complex engineering concepts effectively to varied audiences.
- Proven expertise in go-to-market (GTM) strategy development, particularly for technical products with long sales cycles.
- Proficiency in marketing automation, CRM systems, and performance analytics tools.
Good to Have:
- Familiarity with I2C, SPI, UART, and MIPI protocols, including associated testing and validation methodologies.
- Experience with test automation tools, protocol analyzers, and understanding of compliance standards.
- Strong technical writing and multimedia content creation skills.
- Hands-on experience in campaign management using platforms such as Marketo or Pardot.
Benefits:
We want every Soliton member to grow to their highest potential.
Our work environment helps individuals explore their interests and potential and reach out to the resources and people available at Soliton to realize them.
Read more about what its like to work at Soliton.
Soliton Employee Value Proposition.
Solitons choose their work hours as long as it takes into account the requirements of the job.
We take special care to support mothers to excel at work while they handle their responsibilities at home.
At Soliton, we believe that every team member contributes to our success and revenue, directly or indirectly.
To recognize this, we share a portion of our profits with all Solitons.
Starting from your second year with us, youll be eligible to receive a share of the companys profits.
Health insurance for employees and families, gym and cycle allowance your health is a priority!