Choice Group - Digital Manager

• Were seeking a creative, data-driven, and finance-savvy Digital Manager to lead our social media presence in the Asset Management vertical.
• The ideal candidate knows how to turn complex financial concepts into relatable content, build a brand narrative, and drive engagement across platforms.
• NOTE: Mandatory experience with AMCs.

Key Responsibilities:

Social Media Strategy:

- Develop and execute platform-specific strategies (LinkedIn, Twitter, Instagram, Facebook, YouTube) aligned with business goals and compliance norms.

Content Creation & Calendar Management:

- Plan, create, and schedule content (posts, videos, reels, infographics) for regular, topical, and campaign-based communication.

Brand Voice & Engagement:

- Maintain a consistent brand voice.

• Monitor DMs, comments, and queries to ensure prompt and professional responses.

Campaigns & Collaborations:

- Ideate and launch integrated digital campaigns in sync with product teams, influencers, and media partners.

Performance Tracking:

- Analyze engagement metrics, generate performance reports, and optimize content using insights and trends.

Regulatory Alignment:

- Ensure all communication complies with SEBI and other relevant regulatory guidelines for mutual fund promotions.

Innovation:

- Keep up with digital trends and propose new formats (like meme marketing, reels, polls, etc.) that are relevant and compliant.

Requirements:

- Master's degree in Marketing, Communications, Finance, or related field.

• 3+ years of hands-on experience managing brand handles, preferably in financial services.

• Strong understanding of mutual funds, SIPs, and investing terms.

• Proficient in tools like Meta Business Suite, Hootsuite, etc.

• Excellent copywriting and visual storytelling skills.

• Ability to work with designers, compliance, product, and performance teams.

• Eye for detail, with a sense of humour and a sharp understanding of the audience