Area Sales Manager - New Car Loans

Key Responsibilities

Business Growth & Target Achievement

• Achieve monthly, quarterly, and annual New Car Loan disbursement targets.
• Drive market share growth in the assigned territory.
• Develop and execute local sales strategies to maximize business volume.
• Monitor branch-wise productivity and ensure business growth across locations.

Dealer Relationship Management

• Develop and maintain strong relationships with automobile dealerships.
• Identify and onboard new dealer partners.
• Increase dealer activation and productivity.
• Conduct regular dealer visits and business reviews.
• Ensure high visibility and positioning within dealer outlets.

Team Management

• Lead and manage Branch Sales Managers, Relationship Managers, and Sales Executives.
• Set performance targets and monitor achievement.
• Conduct regular reviews, coaching sessions, and training programs.
• Improve team productivity and sales effectiveness.

Business Development

• Identify untapped markets and growth opportunities.
• Drive lead generation initiatives and local marketing activities.
• Build relationships with dealer principals, sales managers, and OEM representatives.
• Analyze competitor activity and recommend business strategies.

Credit & Risk Management

• Coordinate with Credit, Operations, and Risk teams for faster loan processing.
• Ensure sourcing of quality customers as per company underwriting norms.
• Maintain healthy portfolio quality and monitor delinquency levels.
• Drive process and compliance adherence across the team.

Customer Experience

• Ensure quick turnaround time (TAT) for customer onboarding and disbursement.
• Resolve dealer and customer escalations effectively.
• Focus on delivering superior customer service and retention.

Key Performance Indicators (KPIs)

• New Car Loan Disbursement Volume
• Market Share Growth
• Dealer Activation & Productivity
• File Login and Conversion Ratio
• Revenue & Profitability
• Portfolio Quality (DPD / Delinquency)
• Team Productivity
• Customer Satisfaction