Program Manager - Channel Partner

Were looking for a Program Manager to drive our channel partner programs PAN India, sitting out of Head Office. Youll own the full lifecycle of channel partner engagement — from onboarding through loyalty, activation and support — running programs consistently across every region to deliver the outcomes the organization is targeting. This is a hands-on program management role: youll design the program, get it running on the ground everywhere, and keep tuning it based on what the numbers

Roles & Responsibilities

• Own and run the channel partner loyalty program end-to-end — design, PAN India rollout, and ongoing refinement to keep channel partners engaged and motivated.
• Plan and execute engagement & activation campaigns for channel partners across all regions, driving participation and the business outcomes the organization is targeting.
• Manage the channel partner community at scale — onboarding, communication, recognition and grievance handling — building a strong, engaged network PAN India.
• Oversee call centre/helpdesk management supporting channel partners, ensuring queries and escalations are resolved within defined TATs.
• Drive central onboarding campaigns for new channel partners, ensuring the onboarding experience stays smooth and consistent across every region.
• Coordinate with regional and field teams to cascade programs, track on-ground adoption, and course-correct quickly where numbers fall short.
• Track and report program performance PAN India — participation, activation, retention, ROI — and turn the data into recommendations for leadership.
• Manage program budgets and vendor relationships, including loyalty platform providers and call centre partners.
• Keep innovating on program design — incentive structures, gamification, recognition mechanics — to keep channel partner engagement consistently high.
• Ensure every program stays aligned with overall business goals and is executed consistently, whether its a metro branch or a remote location.

What Were Looking For

• 6–9 years of experience in program, channel, or partner engagement management, ideally within BFSI/NBFC or another channel-driven business.
• Proven track record running PAN India programs — comfortable working with diverse regional teams and driving consistent execution at scale.
• Strong stakeholder management skills — able to coordinate effectively between Head Office, regional teams and external vendors.
• Experience designing and running loyalty/engagement programs and activation campaigns.
• Exposure to managing call centre / help desk operations, including TAT and service-quality tracking.
• Strong project management and organizational skills — able to run multiple programs simultaneously without losing sight of the details.
• Data-driven mindset — comfortable tracking KPIs and translating data into program improvements.
• Excellent communication skills — equally effective talking to channel partners on the ground and presenting to senior leadership.
• Prior experience with community management or channel/partner engagement programs is a strong plus

If your profile aligns with the requirement above, please send your resume to [HIDDEN TEXT].