Associate Director - Sales - B2C Solar Business

Position: Associate Director Sales (Solar)

Location: Noida Sec 125

Reporting Manager: Managing Director

Job Type: Full Time with Moglix

Education: BE/BTech

Role Objective:

To lead and scale the B2C Solar business by driving customer acquisition, revenue growth, profitability, and market expansion through a robust channel and EPC partner ecosystem. The role is responsible for owning the end-to-end consumer business lifecycle from go-to-market strategy, sales, and customer acquisition to installation and after-sales experiencewhile ensuring operational excellence and superior customer satisfaction.

Work Experience:

• 10-15 years of experience in Sales and Business Development within the solar or renewable energy industry.
• Demonstrated experience in managing channel partners, EPCs.

Role Responsibilities:

• Drive customer acquisition and market penetration through a strong network of Channel Partners, Dealers, Distributors, and EPC partners.
• Drive revenue growth, profitability, and installation targets while ensuring operational excellence.
• Develop sales strategies, prepare techno-commercial proposals, negotiate commercial terms, and close business deals.
• Lead end-to-end customer lifecycle management, ensuring superior customer experience from lead generation and sales to installation and after-sales support.
• Own end-to-end installation lifecycle through EPC partners, ensuring timely and quality project execution.
• Monitor market trends, competitor activities, and customer requirements to identify growth opportunities and refine go-to-market strategies.
• Execute go-to-market (GTM) strategies, consumer promotions, pricing, and demand-generation initiatives to accelerate business growth.
• Lead, coach, and mentor the sales team to enhance capability, drive performance, and achieve business objectives.
• Review business performance regularly and present actionable insights, growth plans, and performance updates to senior leadership.